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Ammo Safe

Fail

Buyers convert on only 0.2% of searches, so Ammo Safe is a Fail.

Flapen Score
29
29 / 100
Ranks 9,259 of 9,536 Tools & Home Improvement niches · −19 vs the category median of 48
Market size
$22K/yr67K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
61%top-5 click share · 21 brands · 64 sellers

Flapen Score

Ammo Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, Ammo Safe is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ammo Safe market on Amazon at a glance

Shoppers on Amazon United States searched for Ammo Safe 67K times last year and spent an estimated $22K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
0.2%
Market size, estimated
$22Ka year
Peak month
December2.0× the quietest month
Top search term
ammo safe47K searches a year

02 · Price

A sale here is worth $149.17.

Listings sell for $149.17 on average, from $11.83 to $622.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $149.17 that is $0 to $15K a year per listing.

Average price
$149.17above the $15 to $100 sweet spot
Price range
$11.83–$622.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #107 within Safes & Safe Accessories. It carries 3,506 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
75%
Out of stock, average day
16.1%
Average rank
#107in Safes & Safe Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,506per listing
Listings tracked
28

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ammo Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$883$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

64

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 92%

Open market

24%

  • KAER36%
  • Savior Equipment15%
  • Locksworth14%
  • Mitlvge4%
  • Sheffield4%
  • FOWORE4%

Demand

Ammo Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Ammo Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ammo safe47K/yr
  • ammunition safe6K/yr
  • stack on ammo cabinet5K/yr
  • stack on cabinet3K/yr
  • ammo safes for home7K/yr

Reviews and returns

What reviews say buyers love and hate about Ammo Safe

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Doesnt fit as much as it says”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ammo Safe questions

Answered from the same tracked data.