american lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.08avg listing price — sweet spot $15–$100
Review moat
Great173.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$15.37–$121.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 68K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, american lock is a $79K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
american lock market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- American Lock56%
- Master Lock44%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top american lock search terms
- american lock34K/yr
- american lock 110015K/yr
- american lock padlock7K/yr
- american padlock5K/yr
- american locks4K/yr
- american 11003K/yr
Top american lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock
Master Lock$15.374.7★381 rev
American Lock A5200D 1-3/4 Solid Body Steel Padlock
American Lock$27.564.6★279 rev
American Lock A1106BLU Padlock Aluminum Blue
American Lock$20.814.7★99 rev
American Lock A701D Steel Padlock 2-1/2
American Lock$45.104.8★294 rev
American Lock A5300D Steel Padlock 1-3/4
Master Lock$44.904.5★212 rev
Newest
by launch date
American Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)
American Lock$43.134 rev
American Lock A1106BLU Padlock Aluminum Blue
American Lock$20.8199 rev
6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle
American Lock$121.122 rev
American Lock A1106B1KEY A1106BLU1KEY Q# DG7272 Keyed Padlock Aluminum Blue
American Lock$16.92267 rev
American Lock A1106BLK1KEY Padlock Keyed Aluminum Black
American Lock$24.46175 rev
Trending
90-day click momentumAmerican Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)
American Lock$43.134.8★
American Lock A1106BLU Padlock Aluminum Blue
American Lock$20.814.7★
American Lock Padlock A1105 Blue Keyed Alike 27676
American Lock$24.584.7★
6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle
American Lock$121.125.0★
Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock
Master Lock$15.374.7★
What buyers say about american lock
What buyers praise and complain about, mined from review topics.What buyers love
“A quality lock”
“Durable lock”
“Works well, solid construction”
“Good prices”
“Easy to use”
“It's a sturdy”
“Exactly what I ordered and received”
“Very heavy”
“because the greatly reduced weight”
“and Smooth”
What buyers complain about
“Only 1 lock delivered”
“Didnt advertise that it was a used lock”
“It took me quite a while to pick it open”
“IT'S SO TINY -- not the size that's advertised”
“Didnt advertise that it was a used lock”
Top return reasons
Common questions
- Is american lock profitable to sell on Amazon United States?
- The niche generates $79K/yr across 12 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the american lock niche?
- 2 brands and 80 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in american lock?
- Top complaints mined from reviews: Locking Mechanism, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.4%.
- When does demand for american lock peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the american lock niche?
- Listings span $15.37–$121.12; the average listing price is $37.08 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.