American Lock
FailThe top 5 brands take 100% of clicks, so American Lock is a Fail.
- Flapen Score
- 37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 4837
- Market size
- $79K/yr68K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 77%top-5 click share · 2 brands · 80 sellers
Flapen Score
American Lock against its category
The dotted line is the Tools & Home Improvement average. Past it, American Lock is stronger. Inside it, weaker.
Market
The American Lock market on Amazon at a glance
Shoppers on Amazon United States searched for American Lock 68K times last year and spent an estimated $79K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $79Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- american lock34K searches a year
02 · Price
A sale here is worth $37.08.
Listings sell for $37.08 on average, from $15.37 to $121.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.08 that is $4K to $9K a year per listing.
- Average price
- $37.08inside the $15 to $100 sweet spot
- Price range
- $15.37–$121.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #675 within Padlocks & Hasps. It carries 173 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #675in Padlocks & Hasps
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 173per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top American Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 21y ago

American Lock A5200D 1-3/4 Solid Body Steel Padlock
- Price
- $27.56
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 16y ago

American Lock A1106BLU Padlock Aluminum Blue
- Price
- $20.81
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 9y ago

American Lock A701D Steel Padlock 2-1/2
- Price
- $45.10
- Rating
- 4.8/5
- Reviews
- 294
- Age
- 16y ago

American Lock A5300D Steel Padlock 1-3/4
- Price
- $44.90
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 15y ago
Trending
90-day click momentum
American Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)
- Price
- $43.13
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 6y ago

American Lock A1106BLU Padlock Aluminum Blue
- Price
- $20.81
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 9y ago

American Lock Padlock A1105 Blue Keyed Alike 27676
- Price
- $24.58
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 14y ago

6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle
- Price
- $121.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9y ago

Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 21y ago
Newest
by launch date
American Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)
- Price
- $43.13
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 6y ago

American Lock A1106BLU Padlock Aluminum Blue
- Price
- $20.81
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 9y ago

6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle
- Price
- $121.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9y ago

American Lock A1106B1KEY A1106BLU1KEY Q# DG7272 Keyed Padlock Aluminum Blue
- Price
- $16.92
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 10y ago

American Lock A1106BLK1KEY Padlock Keyed Aluminum Black
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- American Lock56%
- Master Lock44%
Demand
American Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top American Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american lock34K/yr
- american lock 110015K/yr
- american lock padlock7K/yr
- american padlock5K/yr
- american locks4K/yr
- american 11003K/yr
Reviews and returns
What reviews say buyers love and hate about American Lock
We read the reviews and the return reasons for every product selling here.
“Only 1 lock delivered”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Lock questions
Answered from the same tracked data.









