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Amerex Fire Extinguisher

Fail

The top 5 brands take 97% of clicks, so Amerex Fire Extinguisher is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$226K/yr50K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
49%top-5 click share · 7 brands · 92 sellers

Flapen Score

Amerex Fire Extinguisher against its category

The dotted line is the Tools & Home Improvement average. Past it, Amerex Fire Extinguisher is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amerex Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United States searched for Amerex Fire Extinguisher 50K times last year and spent an estimated $226K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
4.4%
Market size, estimated
$226Ka year
Peak month
November4.5× the quietest month
Top search term
amerex fire extinguisher36K searches a year

02 · Price

A sale here is worth $103.00.

Listings sell for $103.00 on average, from $22.56 to $395.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $103.00 that is $0 to $10K a year per listing.

Average price
$103.00above the $15 to $100 sweet spot
Price range
$22.56–$395.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Fire Safety. It carries 4,079 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#56in Fire Safety
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,079per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Amerex Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

1%

  • Amerex64%
  • First Alert17%
  • Ougist7%
  • Kidde5%
  • Jasvelly4%
  • Generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Amerex Fire Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Amerex Fire Extinguisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amerex fire extinguisher36K/yr
  • 5lb abc fire extinguisher8K/yr
  • abc fire extinguisher 10lb commercial4K/yr
  • amerex3K/yr

Reviews and returns

What reviews say buyers love and hate about Amerex Fire Extinguisher

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
13%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“that one does not fit either”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Amerex Fire Extinguisher questions

Answered from the same tracked data.