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Amcrest Doorbell

Fail

Shoppers spend an estimated $10K a year here, so Amcrest Doorbell is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$10K/yr31K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
64%top-5 click share · 8 brands · 49 sellers

Flapen Score

Amcrest Doorbell against its category

The dotted line is the Tools & Home Improvement average. Past it, Amcrest Doorbell is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amcrest Doorbell market on Amazon at a glance

Shoppers on Amazon United States searched for Amcrest Doorbell 31K times last year and spent an estimated $10K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Peak month
December1.6× the quietest month
Top search term
amcrest doorbell camera18K searches a year

02 · Price

A sale here is worth $70.49.

Listings sell for $70.49 on average, from $21.04 to $150.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $70.49 that is $7K to $18K a year per listing.

Average price
$70.49inside the $15 to $100 sweet spot
Price range
$21.04–$150.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #70 within Home Security Systems. It carries 1,790 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#70in Home Security Systems
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,790per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Amcrest Doorbell products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$516$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

49

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

3%

  • Amcrest37%
  • REOLINK33%
  • Tapo13%
  • eufy Security7%
  • Arlo4%
  • CHAMBERLAIN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Amcrest Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Amcrest Doorbell search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amcrest doorbell camera18K/yr
  • amcrest doorbell9K/yr
  • amcrest ad4104K/yr

Reviews and returns

What reviews say buyers love and hate about Amcrest Doorbell

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Connectivity-Overall”
6.6%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amcrest Doorbell questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data