Is Ambient Lighting profitable to sell on Amazon United States?

Flapen scores Ambient Lighting 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.0M a year across 53 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +5.3% in the last 90 days.

How competitive is the Ambient Lighting niche on Amazon United States?

39 brands and 94 sellers compete in Ambient Lighting on Amazon United States. The top 5 Ambient Lighting products take 32% of clicks, and the top 5 brands take 41%.

What do buyers complain about in Ambient Lighting?

Ambient Lighting buyers on Amazon United States complain most about Durability, Quality-Overall, and Brightness/Shine/Glow. Returns run at 3.2% of orders.

When does demand for Ambient Lighting peak?

Search demand for Ambient Lighting on Amazon United States peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Ambient Lighting niche?

Ambient Lighting sells for $32.60 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.22 to $142.28. The average product has 3,482 reviews, the count a new listing must catch up to.

Ambient Lighting

Maybe

Products sell for $32.60 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Ambient Lighting is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $1.0M/yr3.3M searches / yr
90-day growth: +5.3%search demand this quarter
Competition: 32%top-5 click share · 39 brands · 94 sellers

Flapen Score

Ambient Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Ambient Lighting is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Ambient Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Ambient Lighting 3.3M times last year and spent an estimated $1.0M. The top 5 brands take 41% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months: 3.3M
Growth, 90 days vs prior 90: +5.3%
Conversion, latest week: 1.0%
Market size, estimated: $1.0Ma year
Peak month: January1.6× the quietest month
Top search term: ambient lighting1.1M searches a year

02 · Price

A sale here is worth $32.60.

Listings sell for $32.60 on average, from $10.22 to $142.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $32.60 that is $16K to $24K a year per listing.

Average price: $32.60inside the $15 to $100 sweet spot
Price range: $10.22–$142.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 500–750
Revenue per listing a year: $16K–$24K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #62 within Lamps & Shades. It carries 3,482 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 1.5%
Average rank: #62in Lamps & Shades
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 3,482per listing
Listings tracked: 53

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 33 months

Products