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Amazon Light

Fail

Buyers convert on only 1.3% of searches, so Amazon Light is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$71K/yr176K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
35%top-5 click share · 28 brands · 58 sellers

Flapen Score

Amazon Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Amazon Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Light market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Light 176K times last year and spent an estimated $71K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
1.3%
Market size, estimated
$71Ka year
Peak month
December2.9× the quietest month
Top search term
smart led lights31K searches a year

02 · Price

A sale here is worth $31.29.

Listings sell for $31.29 on average, from $8.98 to $142.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.29 that is $0 to $3K a year per listing.

Average price
$31.29inside the $15 to $100 sweet spot
Price range
$8.98–$142.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Light Bulbs. It carries 11,255 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Light Bulbs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
11,255per listing
Listings tracked
55

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Amazon Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

58

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

35%

Top 20: 74%

Open market

29%

  • Govee30%
  • Linkind14%
  • DAYBETTER10%
  • KSIPZE8%
  • OREiN6%
  • meross4%

Demand

Amazon Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Amazon Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart led lights31K/yr
  • bluetooth light23K/yr
  • bluetooth lights16K/yr
  • phone controlled lights12K/yr
  • apple homekit compatible lights9K/yr
  • led smart lights8K/yr
  • hubspace lights8K/yr
  • smart led light6K/yr
  • apple homekit lights7K/yr
  • luces led inteligentes5K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Light

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“Adhesive is awful”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amazon Light questions

Answered from the same tracked data.