Amazon Light
FailBuyers convert on only 1.3% of searches, so Amazon Light is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $71K/yr176K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 35%top-5 click share · 28 brands · 58 sellers
Flapen Score
Amazon Light against its category
The dotted line is the Tools & Home Improvement average. Past it, Amazon Light is stronger. Inside it, weaker.
Market
The Amazon Light market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Light 176K times last year and spent an estimated $71K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $71Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- smart led lights31K searches a year
02 · Price
A sale here is worth $31.29.
Listings sell for $31.29 on average, from $8.98 to $142.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.29 that is $0 to $3K a year per listing.
- Average price
- $31.29inside the $15 to $100 sweet spot
- Price range
- $8.98–$142.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Light Bulbs. It carries 11,255 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Light Bulbs
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 11,255per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Amazon Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Govee RGBIC LED Strip Lights Smart LED Lights for Bedroom Bluetooth LED Lights APP Control DIY Multiple Colors on One Line Color Changing LED Strip Lighting Music Sync Home Decor 16.4ft
- Price
- $12.83
- Rating
- 4.4/5
- Reviews
- 25,730
- Age
- 5y ago

KSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Dcor
- Price
- $10.42
- Rating
- 4.4/5
- Reviews
- 40,373
- Age
- 4y ago

Linkind Smart Light Bulbs Work with Alexa Google Home AiDot
- Price
- $24.55
- Rating
- 4.5/5
- Reviews
- 5,261
- Age
- 3y ago

OREiN Matter Smart Light Bulb A19 RGBTW Color Changing Light Bulbs 4 Pack
- Price
- $22.51
- Rating
- 4.4/5
- Reviews
- 1,483
- Age
- 3y ago

Linkind Matter Smart Light Bulbs Work with Apple Home Alexa Siri Google
- Price
- $31.62
- Rating
- 4.4/5
- Reviews
- 736
- Age
- 3y ago
Trending
90-day click momentum
DAYBETTER Smart Light Bulbs RGBCW Color Changing Smart Bulb Compatible with Alexa & Google Home Preset Scene Music Sync A19 E26 2.4G WiFi Bluetooth Dimmable LED Bulbs 60W Equivalent 800LM 6 Pack
- Price
- $24.55
- Rating
- 4.4/5
- Reviews
- 1,224
- Age
- 1y ago

Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home
- Price
- $53.62
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 10mo ago

TJOY 100FT Smart Led Strip Lights for Bedroom Alexa Compatible Wireless RGB
- Price
- $16.89
- Rating
- 4.3/5
- Reviews
- 5,581
- Age
- 5y ago

Linkind Smart Light Bulbs Work with Alexa Google Home AiDot
- Price
- $21.20
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 2y ago

DAYBETTER 100 ft Smart WiFi Led Lights Led Strip Lights Work with Alexa and Google Assistant App Voice Remote Control Music Sync Color Changing RGB Strip Lighting for Bedroom Room Decor 50 ft *2
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 8,355
- Age
- 2y ago
Newest
by launch date
Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home
- Price
- $53.62
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 10mo ago

SwitchBot Smart Floor Lamp RGBICWW Voice/App Controlled Works with Alexa Apple Home & Google Matter Warm & Cool White 1200lm Music Sync Lamp for Living Room for Bedroom Christmas/Holiday dcor
- Price
- $48.83
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 11mo ago

DAYBETTER Smart Light Bulbs RGBCW Color Changing Smart Bulb Compatible with Alexa & Google Home Preset Scene Music Sync A19 E26 2.4G WiFi Bluetooth Dimmable LED Bulbs 60W Equivalent 800LM 6 Pack
- Price
- $24.55
- Rating
- 4.4/5
- Reviews
- 1,224
- Age
- 1y ago

200 FT Led Lights for Bedroom (2 Rolls 100 FT) Music Synchronized Smart Led Strip Lights Ultra Long with Remote Application Control Bluetooth LED Lights Color Change RGB Light
- Price
- $17.14
- Rating
- 4.3/5
- Reviews
- 891
- Age
- 1y ago

DAYBETTER LED Strip Lights 110ft Smart Lighting Strips with App Remote Control RGB Music Sync Color Changing Lights for Bedroom Kitchen Party Home Decor Luces led para cuarto (1 Roll)
- Price
- $10.06
- Rating
- 4.4/5
- Reviews
- 35,572
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
58
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
35%
Top 20: 74%
Open market
29%
- Govee30%
- Linkind14%
- DAYBETTER10%
- KSIPZE8%
- OREiN6%
- meross4%
Demand
Amazon Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Amazon Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart led lights31K/yr
- bluetooth light23K/yr
- bluetooth lights16K/yr
- phone controlled lights12K/yr
- apple homekit compatible lights9K/yr
- led smart lights8K/yr
- hubspace lights8K/yr
- smart led light6K/yr
- apple homekit lights7K/yr
- luces led inteligentes5K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Light
We read the reviews and the return reasons for every product selling here.
“Adhesive is awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Light questions
Answered from the same tracked data.









