amazon device
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$72.42avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,421.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$182K$182K/yr · 317K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$14.61–$359.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, amazon device is a $182K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
amazon device market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $217K–$290K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #619
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.5%
- Avg brand age
- 35 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
76
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
45%
Top 20: 75%
Open market
9%
- Linkind70%
- meross9%
- Aqara4%
- Kasa Smart3%
- Level3%
- Tapo2%
- Open — no brand owns it (9 brands, 9%)
Demand
Weekly Amazon search volume, last 43 weeks — -11.0% search growth over the last 90 days.Top amazon device search terms
- amazon electronics52K/yr
- apple homekit devices55K/yr
- linkind37K/yr
- alexa home system15K/yr
- aidot16K/yr
- amazon device62K/yr
- matter smart home devices12K/yr
- apple smart home devices8K/yr
- amazon echo devices12K/yr
- echo products7K/yr
Top amazon device products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linkind Matter Smart Light Bulbs Work with Apple Home Alexa Siri Google
Linkind$31.624.4★736 rev
Linkind Matter Smart Plug Work with Apple Home Alexa Siri Google Home
Linkind$24.614.4★1,636 rev
Linkind Smart Light Bulbs Work with Alexa Google Home AiDot
Linkind$24.554.5★5,261 rev
Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)
Linkind$27.764.2★8,840 rev
Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack
Linkind$91.744.4★227 rev
Newest
by launch date
Linkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack
Linkind$134.1128 rev
Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen
Linkind$38.0241 rev
Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack
Linkind$36.83118 rev
Linkind TV Backlight HDMI 2.1 Sync Box with AI LumiSync Technology Supports 8K@60Hz Cuttable LED Backlights Sync to Screen for 27-90 inch TVs
Linkind$135.0287 rev
Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack
Linkind$91.74227 rev
Trending
90-day click momentumLinkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack
Linkind$134.114.6★
Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen
Linkind$38.024.7★
Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack
Linkind$36.834.3★
Level Lock Pro - Worlds Smallest Fastest Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple Alexa Google Home SmartThings (Matte Black)
Level$330.134.3★
Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)
Linkind$27.764.2★
What buyers say about amazon device
What buyers praise and complain about, mined from review topics.What buyers love
“Easiest Installation”
“Bright lights”
“The build quality on them is excellent”
“easy to wear”
“they are affordable”
“Easy connection”
“HomeKit compatible”
“Great colors”
“Work as advertised”
“Great plug”
What buyers complain about
“wont stay connected”
“Did not work”
“Failed completely within 7 months”
“Hard to set”
“Low quality”
“A bit pricey”
“the lights are just not bright enough”
“I get the message that it failed to pair”
“Instructions are very poor”
“Missing Plug”
Top return reasons
Common questions
- Is amazon device profitable to sell on Amazon United States?
- The niche generates $182K/yr across 47 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the amazon device niche?
- 15 brands and 76 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in amazon device?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.7%.
- What does it cost to enter the amazon device niche?
- Listings span $14.61–$359.41; the average listing price is $72.42 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.