Amazon Device
FailBuyers convert on only 0.8% of searches, so Amazon Device is a Fail.
- Flapen Score
- 40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 4840
- Market size
- $182K/yr317K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 76 sellers
Flapen Score
Amazon Device against its category
The dotted line is the Tools & Home Improvement average. Past it, Amazon Device is stronger. Inside it, weaker.
Market
The Amazon Device market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Device 317K times last year and spent an estimated $182K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $182Ka year
- Top search term
- amazon electronics52K searches a year
02 · Price
A sale here is worth $72.42.
Listings sell for $72.42 on average, from $14.61 to $359.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $72.42 that is $0 to $7K a year per listing.
- Average price
- $72.42inside the $15 to $100 sweet spot
- Price range
- $14.61–$359.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #619 within Light Bulbs. It carries 1,422 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #619in Light Bulbs
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,422per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 9 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Amazon Device products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Linkind Matter Smart Light Bulbs Work with Apple Home Alexa Siri Google
- Price
- $31.62
- Rating
- 4.4/5
- Reviews
- 736
- Age
- 3y ago

Linkind Matter Smart Plug Work with Apple Home Alexa Siri Google Home
- Price
- $24.61
- Rating
- 4.4/5
- Reviews
- 1,636
- Age
- 3y ago

Linkind Smart Light Bulbs Work with Alexa Google Home AiDot
- Price
- $24.55
- Rating
- 4.5/5
- Reviews
- 5,261
- Age
- 3y ago

Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)
- Price
- $27.76
- Rating
- 4.2/5
- Reviews
- 8,840
- Age
- 1y ago

Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack
- Price
- $91.74
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 11mo ago
Trending
90-day click momentum
Linkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack
- Price
- $134.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 4mo ago

Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen
- Price
- $38.02
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago

Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack
- Price
- $36.83
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 4mo ago

Level Lock Pro - Worlds Smallest Fastest Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple Alexa Google Home SmartThings (Matte Black)
- Price
- $330.13
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 12mo ago

Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)
- Price
- $27.76
- Rating
- 4.2/5
- Reviews
- 8,840
- Age
- 1y ago
Newest
by launch date
Linkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack
- Price
- $134.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 4mo ago

Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen
- Price
- $38.02
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago

Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack
- Price
- $36.83
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 4mo ago

Linkind TV Backlight HDMI 2.1 Sync Box with AI LumiSync Technology Supports 8K@60Hz Cuttable LED Backlights Sync to Screen for 27-90 inch TVs
- Price
- $135.02
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 8mo ago

Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack
- Price
- $91.74
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
76
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
45%
Top 20: 75%
Open market
9%
- Linkind70%
- meross9%
- Aqara4%
- Kasa Smart3%
- Level3%
- Tapo2%
- Open — no brand owns it (9 brands, 9%)
Demand
Amazon Device search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1× · 10 of 12 months tracked
Search terms
Top Amazon Device search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon electronics52K/yr
- apple homekit devices55K/yr
- linkind37K/yr
- alexa home system15K/yr
- aidot16K/yr
- amazon device62K/yr
- matter smart home devices12K/yr
- apple smart home devices8K/yr
- amazon echo devices12K/yr
- echo products7K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Device
We read the reviews and the return reasons for every product selling here.
“wont stay connected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Device questions
Answered from the same tracked data.









