Amazon Basics Water Filter
FailThe top 5 brands take 100% of clicks, so Amazon Basics Water Filter is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $215K/yr92K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 25 sellers
Flapen Score
Amazon Basics Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Amazon Basics Water Filter is stronger. Inside it, weaker.
Market
The Amazon Basics Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Basics Water Filter 92K times last year and spent an estimated $215K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $215Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- amazon basics water filter13K searches a year
02 · Price
A sale here is worth $20.90.
Listings sell for $20.90 on average, from $11.15 to $34.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $20.90 that is $26K to $31K a year per listing.
- Average price
- $20.90inside the $15 to $100 sweet spot
- Price range
- $11.15–$34.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $26K–$31K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Water Filtration & Softeners. It carries 23,434 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Water Filtration & Softeners
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 23,434per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Amazon Basics Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 5y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Amazon Basics 10-Cup Pitcher with Filter Compatible with Brita Water Filter
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 8,042
- Age
- 6y ago
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 30,466
- Age
- 7y ago
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 55,545
- Age
- 9y ago
Trending
90-day click momentum
Waterspecialist PF-01A Water Filter Replacement for Waterdrop Pitcher
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 1y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Amazon Basics 10-Cup Pitcher with Filter Compatible with Brita Water Filter
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 8,042
- Age
- 6y ago
Amazon Basics Under Sink Water Filter System NSF/ANSI 42 & 372 Certified Easy Twist-and-Lock Design 11 000 Gallons 1 Year Service Life White
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 11mo ago
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 55,545
- Age
- 9y ago
Newest
by launch dateAmazon Basics Under Sink Water Filter System NSF/ANSI 42 & 372 Certified Easy Twist-and-Lock Design 11 000 Gallons 1 Year Service Life White
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 11mo ago
Waterspecialist PF-01A Water Filter Replacement for Waterdrop Pitcher
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 1y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 5y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Amazon Basics 10-Cup Pitcher with Filter Compatible with Brita Water Filter
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 8,042
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Amazon Basics87%
- AQUA CREST7%
- BRITA3%
- Waterspecialist3%
Demand
Amazon Basics Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Amazon Basics Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon basics water filter13K/yr
- water filter pitcher replacement filters6K/yr
- replacement pitcher water filters8K/yr
- water pitcher filters replacements7K/yr
- water filter refill6K/yr
- water filter replacement for pitcher4K/yr
- amazon water filter replacement5K/yr
- water pitcher filter replacement3K/yr
- amazon basic water filter3K/yr
- amazon basics water filter cartridges3K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Basics Water Filter
We read the reviews and the return reasons for every product selling here.
“Doesn't filter properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Amazon Basics Water Filter questions
Answered from the same tracked data.