Amazon Basics Tools
FailPrices span $10.86–$7680.14, mostly outside the sweet spot, so Amazon Basics Tools is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $202K/yr67K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 36%top-5 click share · 29 brands · 83 sellers
Flapen Score
Amazon Basics Tools against its category
The dotted line is the Tools & Home Improvement average. Past it, Amazon Basics Tools is stronger. Inside it, weaker.
Market
The Amazon Basics Tools market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Basics Tools 67K times last year and spent an estimated $202K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $202Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- tool bag set21K searches a year
02 · Price
A sale here is worth $234.84.
Listings sell for $234.84 on average, from $10.86 to $7680.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $234.84 that is $0 to $23K a year per listing.
- Average price
- $234.84above the $15 to $100 sweet spot
- Price range
- $10.86–$7680.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$23K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #255 within Tool Sets. It carries 1,643 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 4.0%
- Average rank
- #255in Tool Sets
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,643per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Amazon Basics Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics 65 Piece Home Repair Tool Kit Set With Carrying Bag Hand Tools Socket Set SAE and Metric Silver Black
- Price
- $25.42
- Rating
- 4.8/5
- Reviews
- 2,855
- Age
- 4y ago

FASTPRO 220-Piece Home Tool Set Household Repairing Tool Kit with 12-Inch Wide Mouth Open Storage Tool Bag Green
- Price
- $55.58
- Rating
- 4.8/5
- Reviews
- 5,095
- Age
- 9y ago

B BOSI TOOLS 142 PCS Tool Set Home Repairing Tool Kit with 13-Inch Wide Mouth Open Storage Tool Bag Portable Home Tool Kit Including Hammer Screwdriver and Household Tools
- Price
- $28.13
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago

TOPLINE 467-Piece Household Home Tool Sets for Mechanics 16-Inch Tool Bag with Heavy Duty Home Tool Kit Included Tool Sets for Men Tool Kits for Home General Maintenance Basic Applications
- Price
- $128.26
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 5y ago

FASTPRO 215-Piece Home Repairing Tool Set with 12-Inch Wide Mouth Open Storage Bag Household Hand Tool Kit Red
- Price
- $49.19
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 9y ago
Trending
90-day click momentum
20V Cordless 4 Tool Combo Kit
- Price
- $203.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Klein Tools 55569 Stand-Up Zipper Bag Tool Pouch with Carabiners Reinforced Gusseted Bottoms Water Resistant 1680d Multi-Size 5-Pack
- Price
- $30.17
- Rating
- 4.9/5
- Reviews
- 942
- Age
- 2y ago

THINKWORK Tool Set - 207 Piece Portable Home Repairing Tool Kit General Household Hand Tool Set with 13 Wide Mouth Open Storage Tool Bag Perfect for DIY Home Maintenance Handyman - Gift for Men
- Price
- $46.64
- Rating
- 4.7/5
- Reviews
- 901
- Age
- 2y ago

Pink Tool Set | Tool Bag for Women with Shoulder Strap | Basic Tool Kit|21Pcs Tool Pouch with Zipper|Portable Tool Bag with Tools for Home|Dorm|Office|DIY|Desk|Apartment
- Price
- $25.51
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 1y ago

FASTPRO 220-Piece Home Tool Set Household Repairing Tool Kit with 12-Inch Wide Mouth Open Storage Tool Bag Blue
- Price
- $55.08
- Rating
- 4.8/5
- Reviews
- 5,095
- Age
- 1y ago
Newest
by launch date
20V Cordless 4 Tool Combo Kit
- Price
- $203.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Pink Tool Set | Tool Bag for Women with Shoulder Strap | Basic Tool Kit|21Pcs Tool Pouch with Zipper|Portable Tool Bag with Tools for Home|Dorm|Office|DIY|Desk|Apartment
- Price
- $25.51
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 1y ago

FASTPRO 220-Piece Home Tool Set Household Repairing Tool Kit with 12-Inch Wide Mouth Open Storage Tool Bag Blue
- Price
- $55.08
- Rating
- 4.8/5
- Reviews
- 5,095
- Age
- 1y ago

FASTPRO 220-Piece Home Tool Set Household Repairing Tool Kit with 12-Inch Wide Mouth Open Storage Tool Bag Red
- Price
- $54.88
- Rating
- 4.8/5
- Reviews
- 5,095
- Age
- 1y ago

COMOWARE 218 Pcs Tool Set Basic Tool Kit for Home Socket Set Combination Wrench Screwdriver Bit Set Rv Tool Set with Storage Tool Bag Orange Gift for Dad
- Price
- $37.74
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
83
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
36%
Top 20: 74%
Open market
40%
- FASTPRO24%
- Amazon Basics13%
- Topline9%
- B BOSI TOOLS6%
- URASISTO4%
- WORKPRO4%
Demand
Amazon Basics Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Amazon Basics Tools search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tool bag set21K/yr
- hart tool set13K/yr
- tool bag with tools included10K/yr
- tool bag kit10K/yr
- tool set with bag7K/yr
- loaded tool box7K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Basics Tools
We read the reviews and the return reasons for every product selling here.
“Low value low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Basics Tools questions
Answered from the same tracked data.









