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Amazon Basics Light Bulbs

Fail

The top 5 brands take 100% of clicks, so Amazon Basics Light Bulbs is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$53K/yr45K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
80%top-5 click share · 1 brands · 5 sellers

Flapen Score

Amazon Basics Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Amazon Basics Light Bulbs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Light Bulbs 45K times last year and spent an estimated $53K. One brand takes every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
6.6%
Market size, estimated
$53Ka year
Peak month
December2.1× the quietest month
Top search term
amazon basics light bulbs28K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $6.05 to $38.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.68 that is $4K to $9K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$6.05–$38.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Light Bulbs. It carries 7,006 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#361in Light Bulbs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,006per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Amazon Basics Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Amazon Basics100%
  • Open — no brand owns it (0%)

Demand

Amazon Basics Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Amazon Basics Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics light bulbs28K/yr
  • amazon basic light bulbs11K/yr
  • amazon basics light3K/yr
  • amazon basics bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Light Bulbs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Connectivity-Overall”
1.5%of orders come back
“Doesn't stay connected”
A buyer, on “Connectivity-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Amazon Basics Light Bulbs questions

Answered from the same tracked data.