amazon basics light bulbs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.05–$38.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,006.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon basics light bulbs is a $53K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
amazon basics light bulbs market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $71K–$88K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Amazon Basics100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top amazon basics light bulbs search terms
- amazon basics light bulbs28K/yr
- amazon basic light bulbs11K/yr
- amazon basics light3K/yr
- amazon basics bulb3K/yr
Top amazon basics light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only WiFi 2.4 GHz No Hub Required Mood Lighting Energy Efficient 1-Pack
Amazon Basics$8.984.4★13,997 rev
Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only 2.4 GHz Wi-Fi No Hub Required Energy Saving 4-Pack
Amazon Basics$38.284.4★13,997 rev
Amazon Basics A19 LED Light Bulbs 60W Equivalent Daylight White 5000K Non-Dimmable Energy Efficient 9W E26 Base 10 000 Hour Lifetime 24-Pack
Amazon Basics$18.044.6★13,534 rev
Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$12.854.7★5,186 rev
Amazon Basics Non-Dimmable LED Light Bulbs Great Brightness 40W Equivalent 6W E26 Standard Base 2700K 10 000 Hour Lifetime Soft White A19 6-Pack
Amazon Basics$7.394.7★6,118 rev
Newest
by launch date
Amazon Basics Smart A19 LED Light Bulb Dimmable Soft White (2700K) 9W (60W Equivalent) 800LM Energy Efficient Works with Alexa Only 2.4 GHz Wi-Fi No Hub Required 4-Pack
Amazon Basics$29.411,384 rev
Amazon Basics Smart BR30 LED Light Bulbs Color Changing 9W (60W Equivalent) 800LM Energy Efficient Voice Control Works with Alexa Only 2.4 GHz Wi-Fi No Hub Required 4-Pack
Amazon Basics$33.14379 rev
Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only 2.4 GHz Wi-Fi No Hub Required Energy Saving 4-Pack
Amazon Basics$38.2813,997 rev
Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only WiFi 2.4 GHz No Hub Required Mood Lighting Energy Efficient 1-Pack
Amazon Basics$8.9813,997 rev
Amazon Basics A19 LED Light Bulbs 60W Equivalent 9W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 16-Pack
Amazon Basics$19.845,186 rev
Trending
90-day click momentumAmazon Basics A19 LED Light Bulbs 60W Equivalent Soft White 2700K Non-Dimmable Energy Efficient 9W E26 Standard Base 10 000 Hour Lifetime 24-Pack
Amazon Basics$18.604.6★
Amazon Basics A19 LED Light Bulbs 100W Equivalent Daylight White 5000K Energy Efficient 15W Non-Dimmable 10 000 Hour Lifetime 2-Pack
Amazon Basics$6.664.6★
Amazon Basics A19 LED Light Bulbs 60W Equivalent 9W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 16-Pack
Amazon Basics$19.844.7★
Amazon Basics A19 LED Light Bulbs 60W Equivalent 9W Energy Efficient E26 Standard Base Daylight White 5000K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$12.874.6★
Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only 2.4 GHz Wi-Fi No Hub Required Energy Saving 4-Pack
Amazon Basics$38.284.4★
What buyers say about amazon basics light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright white”
“Great value”
“EASY to setup”
“The colors are accurate”
“Great quality, adjustable brightness is everything I could ask for and affordable”
“Easy Peasy”
“The connectivity is great”
“As advertised”
“The dimmable feature is useful for adjusting the brightness depending on the time of day”
“Works great”
What buyers complain about
“Doesn't stay connected”
“Short life”
“Flicker”
“Not effective”
“The quality of these bulbs is terrible”
“a few colors are definitely not what they say they are”
“not really bright”
“there's a reason they're cheaper”
“Plan to be very frustrated in setting these up”
“Does not pair”
Top return reasons
Common questions
- Is amazon basics light bulbs profitable to sell on Amazon United States?
- The niche generates $53K/yr across 12 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the amazon basics light bulbs niche?
- 1 brands and 5 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amazon basics light bulbs?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 1.5%.
- When does demand for amazon basics light bulbs peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the amazon basics light bulbs niche?
- Listings span $6.05–$38.28; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 7,006 reviews — the moat a new listing must climb.