alexa plugs smart 2 pack
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Price range
Good$8.74–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad23,517.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$22K$22K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, alexa plugs smart 2 pack is a $22K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
alexa plugs smart 2 pack market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 6.2%
- Avg brand age
- 38 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Amazon Basics48%
- Kasa Smart20%
- EIGHTREE18%
- HapIntlNex5%
- Tenda5%
- Sengled2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top alexa plugs smart 2 pack search terms
- alexa plugs smart 2 pack5K/yr
- smart plug 2 pack4K/yr
- alexa smart plugs 2 pack3K/yr
Top alexa plugs smart 2 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White
Amazon Basics$13.224.5★7,993 rev
EIGHTREE Smart Plug 2025 Upgrade to 15A Bluetooth & Wi-Fi Outlet Plug Dual Connection Voice Control Remote Control Outlet Timer Indoor Smart Plugs that Work with Alexa & Google 2.4GHz Wi-Fi Only
EIGHTREE$12.534.4★11,552 rev
Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White
Amazon Basics$25.164.5★7,993 rev
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
Kasa Smart$14.414.5★40,396 rev
Kasa Smart Plug HS103P2 Smart Home Wi-Fi Outlet Works with Alexa Echo Google Home No Hub Required 15 Amp UL Certified (Pack of 2) White
Kasa Smart$14.834.6★150,511 rev
Newest
by launch date
HapIntlNex Smart Plug WiFi Outlet Compatible with Alexa & Google Assistant Smart Outlet 16A/2200W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack
HapIntlNex$11.16139 rev
Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White
Amazon Basics$13.227,993 rev
Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White
Amazon Basics$25.167,993 rev
EIGHTREE Smart Plug 15A Smart Plugs that Compatible with Alexa & Google Home & SmartThings No Hub Required WiFi Outlet with Remote Control Timer & Schedule 2.4GHz WiFi Only 2 Packs
EIGHTREE$12.06817 rev
Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 2 Pack
Govee$18.8513,726 rev
Trending
90-day click momentum
Sengled Smart Plug S1 Auto Pairing with Alexa Devices Energy Monitoring Smart Outlet Remote Control 15A Smart Socket 1800W Timer & Schedule Bluetooth Mesh Smart Home No Hub Required 2-Pack
Sengled$12.794.2★
TENDA SP3 (2 Pack) Smart Plug WiFi Outlet Switch Compatible with Alexa & Google Assistant for Voice Control Timer & Schedule Function Compact Design UL FCC RoHS Certified No Hub Required
Tenda$8.744.0★
Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White
Amazon Basics$25.164.5★
HapIntlNex Smart Plug WiFi Outlet Compatible with Alexa & Google Assistant Smart Outlet 16A/2200W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack
HapIntlNex$11.164.3★
Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 2 Pack
Govee$18.854.5★
What buyers say about alexa plugs smart 2 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of installation”
“Best smart plugs I've ever used”
“Easy to use”
“Excellent product”
“easy to connect”
“They are affordable”
“As advertised”
“these are far more efficient”
“I have no compatibility issues”
“timer feature is great”
What buyers complain about
“Impossible to connect”
“Did not work”
“Crazy hard to install”
“One broke within a couple of months”
“DO NOT BUY THIS PLUG”
“I was very disappointed at the poor quality control”
“Doesnt work on tvs”
“The instructions aren't great”
“Just Smaller”
“Not easy”
Top return reasons
Common questions
- Is alexa plugs smart 2 pack profitable to sell on Amazon United States?
- The niche generates $22K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the alexa plugs smart 2 pack niche?
- 7 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in alexa plugs smart 2 pack?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 3.8%.
- When does demand for alexa plugs smart 2 pack peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the alexa plugs smart 2 pack niche?
- Listings span $8.74–$25.16; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 23,517 reviews — the moat a new listing must climb.