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Alexa Plugs Smart 2 Pack

Fail

Shoppers spend only $22K a year here, so Alexa Plugs Smart 2 Pack is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$22K/yr12K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 15 sellers

Flapen Score

Alexa Plugs Smart 2 Pack against its category

The dotted line is the Tools & Home Improvement average. Past it, Alexa Plugs Smart 2 Pack is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Plugs Smart 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Alexa Plugs Smart 2 Pack 12K times last year and spent an estimated $22K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
13.3%
Market size, estimated
$22Ka year
Peak month
December4.3× the quietest month
Top search term
alexa plugs smart 2 pack5K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $8.74 to $25.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $14.38 that is $1K to $4K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$8.74–$25.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #70 within Outlets & Accessories. It carries 23,517 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#70in Outlets & Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
23,517per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Alexa Plugs Smart 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$7K$9K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Amazon Basics48%
  • Kasa Smart20%
  • EIGHTREE18%
  • HapIntlNex5%
  • Tenda5%
  • Sengled2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Alexa Plugs Smart 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Alexa Plugs Smart 2 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alexa plugs smart 2 pack5K/yr
  • smart plug 2 pack4K/yr
  • alexa smart plugs 2 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Plugs Smart 2 Pack

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
31%of negative reviews mention “Connectivity-Overall”
3.8%of orders come back
“Impossible to connect”
A buyer, on “Connectivity-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Alexa Plugs Smart 2 Pack questions

Answered from the same tracked data.