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Af-scz-25hfs

Fail

The top 5 brands take 100% of clicks, so Af-scz-25hfs is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$143K/yr19K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
93%top-5 click share · 3 brands · 5 sellers

Flapen Score

Af-scz-25hfs against its category

The dotted line is the Tools & Home Improvement average. Past it, Af-scz-25hfs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Af-scz-25hfs market on Amazon at a glance

Shoppers on Amazon United States searched for Af-scz-25hfs 19K times last year and spent an estimated $143K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
16.0%
Market size, estimated
$143Ka year
Peak month
July1.5× the quietest month
Top search term
aquasure fortitude v2 replacement filter10K searches a year

02 · Price

A sale here is worth $45.94.

Listings sell for $45.94 on average, from $22.31 to $70.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $45.94 that is $23K to $34K a year per listing.

Average price
$45.94inside the $15 to $100 sweet spot
Price range
$22.31–$70.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$23K–$34K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #459 within Water Filtration & Softeners. It carries 249 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#459in Water Filtration & Softeners
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Af-scz-25hfs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$21K$43K$64K$86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Aquasure75%
  • VELNOR21%
  • Elovener5%
  • Open — no brand owns it (0%)

Demand

Af-scz-25hfs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Af-scz-25hfs

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Filtration”
21%of negative reviews mention “Water Resistance”
0.5%of orders come back
“I guess it all depends on how dirty water is”
A buyer, on “Water Resistance”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Af-scz-25hfs questions

Answered from the same tracked data.