Is Adult Noise Cancelling Headphones profitable to sell on Amazon United States?

Flapen scores Adult Noise Cancelling Headphones 39 out of 100 on Amazon United States, a Fail. Shoppers spend $66K a year across 19 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +6.7% in the last 90 days.

How competitive is the Adult Noise Cancelling Headphones niche on Amazon United States?

9 brands and 53 sellers compete in Adult Noise Cancelling Headphones on Amazon United States. The top 5 Adult Noise Cancelling Headphones products take 58% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Adult Noise Cancelling Headphones?

Adult Noise Cancelling Headphones buyers on Amazon United States complain most about Size-Overall, Comfort-Overall, and Quality-Overall. Returns run at 4.0% of orders.

When does demand for Adult Noise Cancelling Headphones peak?

Search demand for Adult Noise Cancelling Headphones on Amazon United States peaks in Aug, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Adult Noise Cancelling Headphones niche?

Adult Noise Cancelling Headphones sells for $19.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.40 to $42.77. The average product has 20,089 reviews, the count a new listing must catch up to.

Adult Noise Cancelling Headphones

Fail

Shoppers spend only $66K a year here, so Adult Noise Cancelling Headphones is a Fail.

Flapen Score: 39
39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size: $66K/yr66K searches / yr
90-day growth: +6.7%search demand this quarter
Competition: 58%top-5 click share · 9 brands · 53 sellers

Flapen Score

Adult Noise Cancelling Headphones against its category

The dotted line is the Tools & Home Improvement average. Past it, Adult Noise Cancelling Headphones is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Adult Noise Cancelling Headphones market on Amazon at a glance

Shoppers on Amazon United States searched for Adult Noise Cancelling Headphones 66K times last year and spent an estimated $66K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months: 66K
Growth, 90 days vs prior 90: +6.7%
Conversion, latest week: 5.0%
Market size, estimated: $66Ka year
Peak month: August1.7× the quietest month
Top search term: adult noise cancelling headphones26K searches a year

02 · Price

A sale here is worth $19.85.

Listings sell for $19.85 on average, from $10.40 to $42.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.85 that is $2K to $5K a year per listing.

Average price: $19.85inside the $15 to $100 sweet spot
Price range: $10.40–$42.77
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Hearing Protection. It carries 20,089 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #11in Hearing Protection
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 20,089per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products