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Adhesive Towel Ring

Fail

Shoppers spend an estimated $76K a year here, so Adhesive Towel Ring is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$76K/yr79K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
70%top-5 click share · 12 brands · 35 sellers

Flapen Score

Adhesive Towel Ring against its category

The dotted line is the Tools & Home Improvement average. Past it, Adhesive Towel Ring is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adhesive Towel Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Adhesive Towel Ring 79K times last year and spent an estimated $76K. The top 5 brands take 86% of clicks. Demand peaks in Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
8.2%
Market size, estimated
$76Ka year
Peak month
June1.9× the quietest month
Top search term
adhesive towel ring21K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $6.43 to $20.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.74 that is $1K to $3K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$6.43–$20.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #21 within Bathroom Hardware. It carries 2,021 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#21in Bathroom Hardware
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,021per listing
Listings tracked
19

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Adhesive Towel Ring products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

35

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

11%

  • STWWO32%
  • Command32%
  • susswiff14%
  • JUYSON4%
  • SetSail4%
  • Livabber3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Adhesive Towel Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Adhesive Towel Ring search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adhesive towel ring21K/yr
  • command towel ring17K/yr
  • self adhesive towel hooks bathroom5K/yr
  • self adhesive towel ring7K/yr
  • towel ring adhesive9K/yr
  • command strip towel ring5K/yr
  • stick on towel ring4K/yr
  • hand towel hook adhesive5K/yr
  • renter friendly hand towel holder4K/yr
  • command hook towel ring3K/yr

Reviews and returns

What reviews say buyers love and hate about Adhesive Towel Ring

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Adhesion/Stickiness”
3.2%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Adhesive Towel Ring questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data