Adapter Plug

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

5.3%

Market size, estimated

$99Ka year

Peak month

December1.4× the quietest month

Top search term

electrical adapters71K searches a year

Listings sell for $13.70 on average, from $4.83 to $57.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$4.83–$57.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #62 within Cords, Adapters & Multi-Outlets. It carries 8,685 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#62in Cords, Adapters & Multi-Outlets

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

8,685per listing

Listings tracked

77

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months