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Accordion Door

Fail

Buyers convert on only 0.4% of searches, so Accordion Door is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$385K/yr1.7M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
59%top-5 click share · 10 brands · 21 sellers

Flapen Score

Accordion Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Accordion Door is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Accordion Door market on Amazon at a glance

Shoppers on Amazon United States searched for Accordion Door 1.7M times last year and spent an estimated $385K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
0.4%
Market size, estimated
$385Ka year
Peak month
January1.4× the quietest month
Top search term
accordion door474K searches a year

02 · Price

A sale here is worth $55.13.

Listings sell for $55.13 on average, from $15.49 to $265.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.13 that is $14K to $28K a year per listing.

Average price
$55.13inside the $15 to $100 sweet spot
Price range
$15.49–$265.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$14K–$28K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #192 within Doors. It carries 904 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
3.6%
Average rank
#192in Doors
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
904per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Accordion Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$38K$77K$115K$154K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

6%

  • AJAZZ57%
  • Techni Home26%
  • HMYI4%
  • Jilron3%
  • Vatge2%
  • MIULEE2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Accordion Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Accordion Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • accordion door474K/yr
  • accordion doors interior281K/yr
  • folding door204K/yr
  • folding doors interior86K/yr
  • puerta plegable50K/yr
  • puertas plegables para interiores65K/yr
  • accordion doors65K/yr
  • accordion doors for doorway79K/yr
  • retractable door52K/yr
  • accordian door48K/yr

Reviews and returns

What reviews say buyers love and hate about Accordion Door

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Magnetic Strength/Adsorption”
6.3%of orders come back
“Magnetic not strong”
A buyer, on “Magnetic Strength/Adsorption”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Accordion Door questions

Answered from the same tracked data.