accordion door
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$55.13avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good903.69avg incumbent reviews — the moat a new listing must climb
Market size
Good$385K$385K/yr · 1.7M searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$15.49–$265.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, accordion door is a $385K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
accordion door market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $331K–$441K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 96%
- Out of stock
- 3.6%
- Avg brand age
- 38 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 92%
Open market
6%
- AJAZZ57%
- Techni Home26%
- HMYI4%
- Jilron3%
- Vatge2%
- MIULEE2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top accordion door search terms
- accordion door474K/yr
- accordion doors interior281K/yr
- folding door204K/yr
- folding doors interior86K/yr
- puerta plegable50K/yr
- puertas plegables para interiores65K/yr
- accordion doors65K/yr
- accordion doors for doorway79K/yr
- retractable door52K/yr
- accordian door48K/yr
Top accordion door products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AJAZZ Blackout Accordion Door Magnetic Door Curtain Folding Closet Doors Curtain Invisible Applicable Bedroom Room Living Room DoorwayGrey 42 W x 78 L 1 Panel
AJAZZ$19.954.3★944 rev
Techni Home Studio Series 32 x 80 PVC Foldable Accordion Door White Oak
Techni Home$58.164.2★734 rev
AJAZZ 100% Blackout Magnetic Accordion Door Curtain - Invisible Folding Panel for Bedroom Living Room Doorway - Curtain Sets Includes Tracks (1 Panel 43W x 79L Grey)
AJAZZ$44.554.3★1,100 rev
AJAZZ Blackout Magnetic Door Curtain Accordion Doors Interior Folding Closet Door Curtain Invisible Applicable Bedroom Room Living Room Doorway (Cream White 42 W x 78 L) 1 Panel
AJAZZ$21.684.3★642 rev
AJAZZ 100% Blackout Sliding Door Curtains for Doorways Accordion Doors for Doorway Magnetic Door Curtain for Bedroom Living Room Doorway Curtain Sets Included Tracks (1Panel 43W x 79 L Black)
AJAZZ$45.324.3★1,100 rev
Newest
by launch datePVC Foldable Accordion Doors or Privacy Room Divider for Internal Use (White 32)
Techni Home$54.8412 rev
AJAZZ 100% Blackout Accordion Door Curtain Invisible Folding Door Accordion Doors Interior for Bedroom Living Room Doorway Curtain Sets Included Tracks (1 Pack 72W x 79 L Grey)
AJAZZ$64.841,100 rev
AJAZZ Blackout Accordion Door Invisible Folding Accordion Doors Interior Magnetic Door Curtain for Bedroom Living Room Doorway Curtain Sets Included Rod (1 Pack 43W x 78 L Dark Grey)
AJAZZ$30.72464 rev
gonnrly Accordion Door Curtain - 100% Light-Blocking Bedroom Door Curtain with Included Rod for Easy Installation Suitable for Doorway Privacy Beige 43 W x 78 L
gonnrly$29.02234 rev
Jilron Accordian Door Curtain Install Adhesive Track 100% Blackout Doorway Curtains Suitable for Bedroom Closet Interior Room Divider Beige 43 W78 L 1 Piece
Jilron$42.75283 rev
Trending
90-day click momentumPVC Foldable Accordion Doors or Privacy Room Divider for Internal Use (White 32)
Techni Home$54.843.8★
gonnrly Accordion Door Curtain - 100% Light-Blocking Bedroom Door Curtain with Included Rod for Easy Installation Suitable for Doorway Privacy Beige 43 W x 78 L
gonnrly$29.024.3★
AJAZZ 100% Blackout Accordion Door Curtain Invisible Folding Door Accordion Doors Interior for Bedroom Living Room Doorway Curtain Sets Included Tracks (1 Pack 72W x 79 L Grey)
AJAZZ$64.844.3★
HMYI 100% Blackout Accordion Style Door Curtain for Doorways Privacy Magnetic Door Curtain Temporary Doors for A Room Privacy 1 Panel W45 x L80 Black
HMYI$21.284.5★
AJAZZ Blackout Magnetic Door Curtain Accordion Doors Interior Accordion Door Closet Doors Curtain Invisible Applicable Bedroom Room Living Room Doorway (Cream White 52 W x 78 L) 1 Panel
AJAZZ$31.474.3★
What buyers say about accordion door
What buyers praise and complain about, mined from review topics.What buyers love
“easy to set up”
“Great quality and easy to install”
“Decent for price”
“as advertised”
“Convenient”
“Thoughtfully Designed”
“Good for privacy”
“The material of the curtain is good”
“Magnets keep it secure to the jambs”
“Fits great”
What buyers complain about
“Magnetic not strong”
“For the price obviously not expecting anything great anyways”
“Extremely flimsy really did not work”
“Poor quality”
“Not sticking to the wall”
“very cheap material”
“To small”
“Doesn't appear as nice as the pictures”
“I have not had this 2 months and already torn”
“Cheap and thin”
Top return reasons
Common questions
- Is accordion door profitable to sell on Amazon United States?
- The niche generates $385K/yr across 26 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the accordion door niche?
- 10 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in accordion door?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Value For Money, Strength. The return rate is 6.3% — above our launch gate.
- When does demand for accordion door peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the accordion door niche?
- Listings span $15.49–$265.22; the average listing price is $55.13 (sweet spot $15–$100). The average incumbent carries 904 reviews — the moat a new listing must climb.