Skip to content

Ac Filter 20x23x1

Maybe

Buyers convert on 17.9% of searches. But the top 5 brands take 98% of clicks, so Ac Filter 20x23x1 is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$77K/yr8K searches / yr
90-day growth
+83.1%search demand this quarter
Competition
59%top-5 click share · 6 brands · 15 sellers

Flapen Score

Ac Filter 20x23x1 against its category

The dotted line is the Tools & Home Improvement average. Past it, Ac Filter 20x23x1 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ac Filter 20x23x1 market on Amazon at a glance

Shoppers on Amazon United States searched for Ac Filter 20x23x1 8K times last year and spent an estimated $77K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+83.1%
Conversion, latest week
17.9%
Market size, estimated
$77Ka year
Peak month
July2.8× the quietest month
Top search term
ac filter 20x23x15K searches a year

02 · Price

A sale here is worth $51.18.

Listings sell for $51.18 on average, from $25.61 to $79.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $51.18 that is $0 to $5K a year per listing.

Average price
$51.18inside the $15 to $100 sweet spot
Price range
$25.61–$79.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #71 within Furnace Parts & Accessories. It carries 10,462 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
61%
Out of stock, average day
8.1%
Average rank
#71in Furnace Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
10,462per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Ac Filter 20x23x1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Filterbuy40%
  • BNX23%
  • Filtrete19%
  • Simply9%
  • Filter King8%
  • K&N2%
  • Open — no brand owns it (0%)

Demand

Ac Filter 20x23x1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Ac Filter 20x23x1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ac filter 20x23x15K/yr
  • 23x20x1 air conditioner filter3K/yr
  • 20 x 23 x 1 air condition filters27/yr

Reviews and returns

What reviews say buyers love and hate about Ac Filter 20x23x1

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Filtration”
18%of negative reviews mention “Filtration”
0.2%of orders come back
“They are flimsy and warped and very hard to get them in the slot for the filters”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ac Filter 20x23x1 questions

Answered from the same tracked data.