ac filter 20x23x1
Worth a lookShows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Incredible$25.61–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.18avg listing price — sweet spot $15–$100
Growth
Great+83.1%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,461.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 8K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ac filter 20x23x1 is a $77K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ac filter 20x23x1 market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 78%
- Out of stock
- 8.1%
- Avg brand age
- 80 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Filterbuy40%
- BNX23%
- Filtrete19%
- Simply9%
- Filter King8%
- K&N2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +83.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×
Top ac filter 20x23x1 search terms
- ac filter 20x23x15K/yr
- 23x20x1 air conditioner filter3K/yr
- 20 x 23 x 1 air condition filters27/yr
Top ac filter 20x23x1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 20x23x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$52.884.7★51,098 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$25.614.7★740 rev
BNX TruFilter 20x23x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
BNX$53.604.7★6,309 rev
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$56.224.8★177 rev
BNX TruFilter 20x23x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$43.194.6★208 rev
Newest
by launch date
Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
Filter King$66.81235 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$25.61740 rev
Filtrete 20x23x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.68 x 22.68 x 0.81 in)
Filtrete$56.0925,454 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$44.026,265 rev
K&N 20X23X1 HVAC Furnace Air Filter Lasts a Lifetime Washable Merv 8 the Last HVAC Filter You Will Ever Buy Breathe Safely at Home or in the Office HVC-8-12023
K&N$48.4848 rev
Trending
90-day click momentum
Simply 20x23x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
Simply$39.694.6★
Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)
Filter King$53.194.7★
Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
Filter King$66.814.5★
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$56.224.8★
Simply 20x23x1 Air Filter Merv 8 12 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
Simply$79.374.7★
What buyers say about ac filter 20x23x1
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect filter”
“Reasonable price”
“Good fit”
“Excellent quality and noticeable air improvement”
“Worked as advertised”
“The material quality gives outstanding dust defense”
“Works just fine”
“It is very easy to install; removing it and putting it back is a breeze”
“Fix perfect”
“They are good for 3 months of use providing a year”
What buyers complain about
“They are flimsy and warped and very hard to get them in the slot for the filters”
“size is not true fit”
“Not pleased especially for how pricey these are”
“So cheap”
“The cardboard around the edges is so thin”
“When one is used the rest had to be put in a large garbage bag to keep them clean”
“Is there a repeat purchase of this product”
“Very thin edge design”
“flimsy and warped”
“The sagging was caused by the filter being pushed upward by the airflow”
Top return reasons
Common questions
- Is ac filter 20x23x1 profitable to sell on Amazon United States?
- The niche generates $77K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +83.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ac filter 20x23x1 niche?
- 6 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ac filter 20x23x1?
- Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for ac filter 20x23x1 peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the ac filter 20x23x1 niche?
- Listings span $25.61–$79.37; the average listing price is $51.18 (sweet spot $15–$100). The average incumbent carries 10,462 reviews — the moat a new listing must climb.