Is ac filter 16x25x1 profitable to sell on Amazon United States?

The niche generates $960K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Launch it (58/100).

How competitive is the ac filter 16x25x1 niche?

8 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in ac filter 16x25x1?

Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.7%.

When does demand for ac filter 16x25x1 peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the ac filter 16x25x1 niche?

Listings span $21.93–$60.61; the average listing price is $36.26 (sweet spot $15–$100). The average incumbent carries 23,044 reviews — the moat a new listing must climb.

ac filter 16x25x1

Launch it

A $960K/yr market growing +22.3% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$36.26

avg listing price — sweet spot $15–$100

Price range

Incredible$21.93–$60.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$960K

$960K/yr · 185K searches

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad23,044.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ac filter 16x25x1 is a $960K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Launch it — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ac filter 16x25x1 market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $725K–$907K; units × avg price
Conversion rate: 14.3%
Avg BSR: #19
Page quality: 0%
Prime: 77%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

Filtrete31%
Simply21%
Amazon Basics20%
Filterbuy18%
Aerostar7%
BNX2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top ac filter 16x25x1 search terms

ac filter 16x25x146K/yr +90.8%13.8% conv.
16 25 1 air filter29K/yr +24.7%14.5% conv.
16x25x1 air filter merv 1119K/yr +30.1%15.0% conv.
25x16x1 air filter19K/yr +23.4%13.2% conv.
merv 11 16x25x115K/yr +15.0%11.0% conv.
16x25x1 air filter 12 pack12K/yr -34.0%4.9% conv.
heater filters 16x25x116K/yr -51.9%11.4% conv.
16x25x1 merv 116K/yr +5.0%13.9% conv.
ac air filter 16x25x14K/yr +147.8%13.5% conv.
furnace filters 16x25x1 merv 116K/yr -10.5%13.0% conv.

All search terms

Top ac filter 16x25x1 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$31.894.7★53,363 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$41.824.8★25,454 rev

Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)

Amazon Basics$38.414.6★17,081 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$21.934.8★57,731 rev

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.684.6★17,081 rev

Newest

by launch date

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.6817,081 rev

11mo ago

TRIGHTFILTERS 16x25x1 Air Filter 4 Pack MERV 8 Pleated Dust Defense Air Filters Replacement Air Conditioner HVAC AC Furnace Filter Durable and Lightweight

TRIGHTFILTERS$26.281,900 rev

2y ago

BNX TruFilter 16x25x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$45.856,309 rev

2y ago

Simply 16x25x1 Air Filter Merv 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$28.64182 rev

3y ago

Simply 16x25x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$37.636,555 rev

4y ago

What buyers say about ac filter 16x25x1

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“Filters work great”

Value For Money22%

“Great Value”

Quality-Overall17%

“Great product works as advertised”

Size-Overall14%

“These fit as expected”

Advertised Vs Actual Product5%

“Exactly what I need”

Ease Of Use2%

“they are easy to put in”

Ease Of Cleaning2%

“They clean the whole house”

Durability1%

“I think they are durable”

Efficiency1%

“Very effective”

Strength1%

“Sturdy, easy to install”

What buyers complain about

Filtration26%

“No filter”

Size-Overall16%

“Too big”

Strength12%

“Flimsy”

Quality-Overall11%

“Very flimsy and poor quality”

Value For Money3%

“Waste of money”

Advertised Vs Actual Product2%

“Inaccurate description”

Durability2%

“it just came apart”

Adhesion/Stickiness2%

“3 of them were stuck together from what looks like excess glue or adhesive of some kind”

Thickness2%

“filter is too thick”

Flexibility1%

“just be careful not to bend or be rough”

Top return reasons

Size-Overall76%

Filtration11%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Certifications1%

Quality-Overall0%

Functionality-Overall0%

Thickness0%

Common questions

Is ac filter 16x25x1 profitable to sell on Amazon United States?: The niche generates $960K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Launch it (58/100).
How competitive is the ac filter 16x25x1 niche?: 8 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ac filter 16x25x1?: Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.7%.
When does demand for ac filter 16x25x1 peak?: Demand peaks in Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the ac filter 16x25x1 niche?: Listings span $21.93–$60.61; the average listing price is $36.26 (sweet spot $15–$100). The average incumbent carries 23,044 reviews — the moat a new listing must climb.