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9 in 1 Multitool Pen

Fail

Shoppers spend only $7K a year here, so 9 in 1 Multitool Pen is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$7K/yr13K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
79%top-5 click share · 8 brands · 16 sellers

Flapen Score

9 in 1 Multitool Pen against its category

The dotted line is the Tools & Home Improvement average. Past it, 9 in 1 Multitool Pen is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9 in 1 Multitool Pen market on Amazon at a glance

Shoppers on Amazon United States searched for 9 in 1 Multitool Pen 13K times last year and spent an estimated $7K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
5.4%
Market size, estimated
$7Ka year
Peak month
December23.8× the quietest month
Top search term
9 in 1 multitool pen10K searches a year

02 · Price

A sale here is worth $10.57.

Listings sell for $10.57 on average, from $5.70 to $18.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $10.57 that is $1K to $3K a year per listing.

Average price
$10.57under the $15 to $100 sweet spot
Price range
$5.70–$18.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #91 within Multitools & Accessories. It carries 3,360 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#91in Multitools & Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,360per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top 9 in 1 Multitool Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$722$1K$2K$3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • KEZKALS35%
  • SAPGIF25%
  • PPRAFDD14%
  • BIIB12%
  • MAFEHAN5%
  • Tiosamd4%
  • Open — no brand owns it (2 brands, 5%)

Demand

9 in 1 Multitool Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.8×

Reviews and returns

What reviews say buyers love and hate about 9 in 1 Multitool Pen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
1.5%of orders come back
“immediately broke”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 9 in 1 Multitool Pen questions

Answered from the same tracked data.