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8 Foot Step Ladder

Fail

Prices span $66.52–$719.88, mostly outside the sweet spot, so 8 Foot Step Ladder is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$163K/yr70K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
29%top-5 click share · 25 brands · 83 sellers

Flapen Score

8 Foot Step Ladder against its category

The dotted line is the Tools & Home Improvement average. Past it, 8 Foot Step Ladder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8 Foot Step Ladder market on Amazon at a glance

Shoppers on Amazon United States searched for 8 Foot Step Ladder 70K times last year and spent an estimated $163K. The top 5 brands take 64% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.1%
Market size, estimated
$163Ka year
Peak month
November2.2× the quietest month
Top search term
8 step ladder24K searches a year

02 · Price

A sale here is worth $208.96.

Listings sell for $208.96 on average, from $66.52 to $719.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $208.96 that is $0 to $21K a year per listing.

Average price
$208.96above the $15 to $100 sweet spot
Price range
$66.52–$719.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #126 within Ladders. It carries 1,580 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
81%
Out of stock, average day
12.4%
Average rank
#126in Ladders
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,580per listing
Listings tracked
62

04 · Newcomers

Amazon counts 23 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
23Amazon's first-year sales bar
Average brand age
38 months

Products

Top 8 Foot Step Ladder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

83

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

29%

Top 20: 65%

Open market

31%

  • LEVELEVE22%
  • NYtoll15%
  • Louisville Ladder14%
  • FGXXA8%
  • QJCCA5%
  • Little Giant5%

Demand

8 Foot Step Ladder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top 8 Foot Step Ladder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 step ladder24K/yr
  • 10 step ladder13K/yr
  • gorilla ladder 22ft11K/yr
  • leveleve ladder6K/yr
  • 14 foot step ladder5K/yr
  • 2 story ladder4K/yr
  • 14 ft step ladder4K/yr
  • ladder werner3K/yr

Reviews and returns

What reviews say buyers love and hate about 8 Foot Step Ladder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Strength”
15%of negative reviews mention “Strength”
2.5%of orders come back
“SUPER FLIMSY”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 8 Foot Step Ladder questions

Answered from the same tracked data.