Is 7 watt night light bulbs profitable to sell on Amazon United States?

The niche generates $199K/yr across 20 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (46/100).

How competitive is the 7 watt night light bulbs niche?

18 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in 7 watt night light bulbs?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 1.9%.

When does demand for 7 watt night light bulbs peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the 7 watt night light bulbs niche?

Listings span $5.09–$26.67; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 1,732 reviews — the moat a new listing must climb.

7 watt night light bulbs

Skip it

Soft demand (-8.2% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$5.09–$26.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,731.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$199K

$199K/yr · 160K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.47

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 7 watt night light bulbs is a $199K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

7 watt night light bulbs market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $189K–$237K; units × avg price
Conversion rate: 13.1%
Avg BSR: #204
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 4.7%
Avg brand age: 65 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

OuuKoo19%
PaeorRorL18%
WokHok12%
Emotionlite12%
LEDVANCE8%
Snnalosses6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top 7 watt night light bulbs search terms

7 watt night light bulbs12K/yr +51.4%12.6% conv.
night light bulbs 7 watt clear17K/yr +6.1%15.9% conv.
7 watt light bulbs26K/yr -34.4%7.9% conv.
7w light bulb16K/yr -11.4%6.8% conv.
120v 7w light bulb7K/yr +45.0%10.5% conv.
7w night light bulbs9K/yr -24.7%15.0% conv.
jy 120v 7w bulb6K/yr +21.1%3.7% conv.
7 watt type b bulb4K/yr +18.3%8.3% conv.
night light bulbs 7 watt5K/yr -18.7%14.0% conv.
7 watt type c bulb4K/yr +5.3%12.3% conv.

All search terms

Top 7 watt night light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable

OuuKoo$7.354.7★2,612 rev

PaeorRorL Night Light Bulbs - 7 Watt Clear Light Bulbs for Night Lights Christmas Lights Table Lamps Porch Salt Lamp - 120V E12 Base C7 Night Lite Bulbs - Dimmable - Warm White 15 Packs

PaeorRorL$6.144.7★396 rev

WokHok 7 Watt Night Light Bulbs and Salt Lamps Replacement Bulbs C7/7 Watt/120 V/45 Lumen E12 Candelabra Base Light Bulbs Warm White - Dimmable 12 Pack

WokHok$5.974.7★2,872 rev

Emotionlite C7 LED Candelabra Bulbs E12 Base Warm White 2700K 4 Pack

Emotionlite$6.834.6★5,313 rev

LEDVANCE 13544-7C7/W/BL/4PK 120V Night Light Bulb Incandescent Warm White 7 watts

LEDVANCE$5.404.7★4,254 rev

Newest

by launch date

ZwwYvv Night Light Bulbs 7 Watt E12 Candelabra Base 120V for Nightlight and Salt Lamp Warm White 6 Pack

ZwwYvv$5.09113 rev

1y ago

COLWATT 15-Pack Night Light Bulbs 7 Watt 120V E12 C7 Small Light Bulb for Plug-in Himalayan Salt Lamp 2200K Warm White 60 Lumen Dimmable

COLWATT$5.47628 rev

1y ago

OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable

OuuKoo$7.352,612 rev

3y ago

Meconard C7 LED Night Light Bulbs Shatterproof LED Replacement Bulbs for Window Candles & Chandeliers E12 Candelabra Base 0.6 Watt Equivalent to 7Watt Incandescent Bulb Warm White 6 Pack

Meconard$11.832,009 rev

3y ago

C7 Candelabra Led Night Light Bulbs 0.6 Watt Equivalent 7W E12 Bulb 50lm

Sphoon$8.63812 rev

4y ago

What buyers say about 7 watt night light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Great illumination”

Value For Money17%

“Amazing value”

Quality-Overall12%

“Good replacement for filament lamps”

Advertised Vs Actual Product8%

“As advertized”

Size-Overall5%

“Correct fit”

Durability5%

“They last well”

Bulb Flicker/Dimming/Color5%

“Nice and dim for my night stand lamp”

Efficiency3%

“EFFICIENT”

Night Vision3%

“great for night lights”

Color1%

“The color is good they look nice”

What buyers complain about

Brightness/Shine/Glow16%

“Barely visible light”

Bulb Flicker/Dimming/Color13%

“They flicker”

Durability13%

“It didnt last me a month”

Quality-Overall13%

“quality control must not be there”

Functionality-Overall9%

“Did not work”

Color8%

“Visibly different color when lit”

Value For Money5%

“Expensive for essentially a night light bulb”

Flammable3%

“Within 3 months every one of these bulbs burned out”

Size-Overall2%

“they are to big really upset”

Defective Material/Parts2%

“One of the five bulbs doesnt work”

Top return reasons

Size-Overall62%

Bulb Flicker/Dimming/Color13%

Brightness/Shine/Glow9%

Advertised Vs Actual Product5%

Color2%

Functionality-Overall2%