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65 Watt Flood Light Bulbs Indoor

Fail

Shoppers spend only $27K a year here, so 65 Watt Flood Light Bulbs Indoor is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$27K/yr15K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
51%top-5 click share · 12 brands · 33 sellers

Flapen Score

65 Watt Flood Light Bulbs Indoor against its category

The dotted line is the Tools & Home Improvement average. Past it, 65 Watt Flood Light Bulbs Indoor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 65 Watt Flood Light Bulbs Indoor market on Amazon at a glance

Shoppers on Amazon United States searched for 65 Watt Flood Light Bulbs Indoor 15K times last year and spent an estimated $27K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
6.8%
Market size, estimated
$27Ka year
Peak month
November1.7× the quietest month
Top search term
r30 led bulb7K searches a year

02 · Price

A sale here is worth $26.12.

Listings sell for $26.12 on average, from $8.54 to $66.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.12 that is $0 to $3K a year per listing.

Average price
$26.12inside the $15 to $100 sweet spot
Price range
$8.54–$66.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #187 within Light Bulbs. It carries 1,460 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#187in Light Bulbs
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,460per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top 65 Watt Flood Light Bulbs Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

33

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

18%

  • Feit Electric22%
  • LEDVANCE17%
  • DEGNJU13%
  • Sunco Lighting13%
  • Onforu11%
  • GE5%

Demand

65 Watt Flood Light Bulbs Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 65 Watt Flood Light Bulbs Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • r30 led bulb7K/yr
  • dimmable flood light4K/yr
  • 650 lumens led indoor flood light2K/yr
  • flood lamp indoor393/yr
  • 65 watt led flood light bulbs indoor soft white215/yr
  • soft white flood lights indoor764/yr

Reviews and returns

What reviews say buyers love and hate about 65 Watt Flood Light Bulbs Indoor

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.9%of orders come back
“Constant flickering”
A buyer, on “Bulb Flicker/Dimming/Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 65 Watt Flood Light Bulbs Indoor questions

Answered from the same tracked data.