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600 Led Christmas Lights

Fail

The top 5 brands take 100% of clicks, so 600 Led Christmas Lights is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$77K/yr68K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
52%top-5 click share · 1 brands · 3 sellers

Flapen Score

600 Led Christmas Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, 600 Led Christmas Lights is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 600 Led Christmas Lights market on Amazon at a glance

Shoppers on Amazon United States searched for 600 Led Christmas Lights 68K times last year and spent an estimated $77K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
4.1%
Market size, estimated
$77Ka year
Peak month
November41.4× the quietest month
Top search term
ollny outdoor string lights15K searches a year

02 · Price

A sale here is worth $27.72.

Listings sell for $27.72 on average, from $10.54 to $43.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.72 that is $3K to $7K a year per listing.

Average price
$27.72inside the $15 to $100 sweet spot
Price range
$10.54–$43.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #491 within String Lights. It carries 3,183 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#491in String Lights
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,183per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top 600 Led Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Ollny100%

Demand

600 Led Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 41.4×

Search terms

Top 600 Led Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ollny outdoor string lights15K/yr
  • ollny5K/yr
  • ollny led string lights2K/yr
  • ollny lights5K/yr
  • ollny christmas lights29K/yr
  • 600 led christmas lights2K/yr
  • 500 ft christmas lights outdoor4K/yr
  • ollny christmas lights outdoor3K/yr
  • only christmas lights2K/yr
  • 400 ft led christmas lights outdoor194/yr

Reviews and returns

What reviews say buyers love and hate about 600 Led Christmas Lights

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
9%of negative reviews mention “Durability”
8.1%of orders come back
“cant get them to work again”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 600 Led Christmas Lights questions

Answered from the same tracked data.