60 ft outdoor string lights
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Price range
Incredible$19.21–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+107.9%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,517avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, 60 ft outdoor string lights is a $30K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
60 ft outdoor string lights market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$38K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 9.8%
- Avg brand age
- 36 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Brightever23%
- Jerritte22%
- VIPAR21%
- Svater14%
- GPATIO5%
- Brightown4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +107.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.4×
Top 60 ft outdoor string lights search terms
- 60 ft outdoor string lights8K/yr
- 60ft outdoor string lights4K/yr
- outdoor string lights 60 ft4K/yr
- 60 ft string lights3K/yr
Top 60 ft outdoor string lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jerritte 60FT LED Outdoor String Lights with 16+1 Edison Shatterproof IP65 Waterproof Bulbs 2700K Dimmable Commercial Grade Patio Lights for Garden Porch Deck Decor
Jerritte$19.824.6★2,299 rev
Brightever 60FT LED Outdoor String Lights for Patio Decor
Brightever$19.524.5★323 rev
VIPAR Outdoor String Lights 60FT 32 G40 Bulbs Patio Lights Outdoor Waterproof Shatterproof Vintage Connectable LED Outside Hanging Light for Backyard Porch Garden Deck Bistro 2700K Dimmable
VIPAR$20.384.6★122 rev
Svater Outdoor String Lights 60 FT Patio Light with 32 Bulbs Waterproof
Svater$25.214.5★836 rev
VIPAR Outdoor String Lights 60FT LED Patio Lights LED Waterproof with 26+2 Shatterproof ST38 Edison Bulbs 2700K Connectable Outside Hanging Light for Porch Garden Backyard Deck Balcony Decor
VIPAR$19.214.8★614 rev
Newest
by launch date
TONGZESS 60FT(50+10) Outdoor String Lights 2FT Spacing 25 LED Edison Bulbs Waterproof Shatterproof Dimmable Warm White 3 Modes Timer Plug in Hanging Backyard Lights for Outside Patio
TONGZESS$26.8627 rev
VIPAR Outdoor String Lights 60FT 32 G40 Bulbs Patio Lights Outdoor Waterproof Shatterproof Vintage Connectable LED Outside Hanging Light for Backyard Porch Garden Deck Bistro 2700K Dimmable
VIPAR$20.38122 rev
VIPAR Outdoor String Lights 60FT LED Patio Lights LED Waterproof with 26+2 Shatterproof ST38 Edison Bulbs 2700K Connectable Outside Hanging Light for Porch Garden Backyard Deck Balcony Decor
VIPAR$19.21614 rev
OOOLED 60FT Solar String Lights Outdoor Waterproof with Remote Shatterproof ST38 20 LED Bulbs 2700K Dimmable Solar Lights Outdoor Outside Hanging Lights for Patio Garden Camping Deck Backyard Decor
OOOLED$20.58232 rev
Brightever 60FT Outdoor String Lights with Remote 3 Color in 1 LED String Lights for Outside with 19 Shatterproof ST38 LED Bulbs 3 Modes 2 Timer Outside Lighting for Patio Deck 2700K/4000K/5000K
Brightever$36.749 rev
Trending
90-day click momentumTONGZESS 60FT(50+10) Outdoor String Lights 2FT Spacing 25 LED Edison Bulbs Waterproof Shatterproof Dimmable Warm White 3 Modes Timer Plug in Hanging Backyard Lights for Outside Patio
TONGZESS$26.864.3★
Svater Outdoor String Lights 60 FT Patio Light with 32 Bulbs Waterproof
Svater$25.214.5★
Svater Outdoor String Lights LED 60 FT G40 Patio Globe Light Waterproof
Svater$24.104.5★
OOOLED 60FT Solar String Lights Outdoor Waterproof with Remote Shatterproof ST38 20 LED Bulbs 2700K Dimmable Solar Lights Outdoor Outside Hanging Lights for Patio Garden Camping Deck Backyard Decor
OOOLED$20.584.1★
VIPAR Outdoor String Lights 60FT LED Patio Lights LED Waterproof with 26+2 Shatterproof ST38 Edison Bulbs 2700K Connectable Outside Hanging Light for Porch Garden Backyard Deck Balcony Decor
VIPAR$19.214.8★
What buyers say about 60 ft outdoor string lights
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT LIGHTS”
“Excellent quality lights at a great price”
“it comes with remote”
“Luckily, it did not break”
“As described”
“Affordable”
“Easy install”
“Good waterproof”
“Easy to use”
“They are very sturdy”
What buyers complain about
“broke in half”
“light not very bright”
“Lights dont all work”
“Terrible quality overall”
“A bit dim”
“lacking some details in description”
“Outdoor lights that apparently cannot be outdoors”
“Not compatible”
“Horrible charge holders”
“The plastic light bulbs make them feel a bit cheap”
Top return reasons
Common questions
- Is 60 ft outdoor string lights profitable to sell on Amazon United States?
- The niche generates $30K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +107.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the 60 ft outdoor string lights niche?
- 11 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in 60 ft outdoor string lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for 60 ft outdoor string lights peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.4× the quietest.
- What does it cost to enter the 60 ft outdoor string lights niche?
- Listings span $19.21–$36.74; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 5,517 reviews — the moat a new listing must climb.