Skip to content

6 Step Ladder with Handrails

Fail

Shoppers spend only $64K a year here, so 6 Step Ladder with Handrails is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$64K/yr14K searches / yr
90-day growth
+45.0%search demand this quarter
Competition
48%top-5 click share · 11 brands · 14 sellers

Flapen Score

6 Step Ladder with Handrails against its category

The dotted line is the Tools & Home Improvement average. Past it, 6 Step Ladder with Handrails is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6 Step Ladder with Handrails market on Amazon at a glance

Shoppers on Amazon United States searched for 6 Step Ladder with Handrails 14K times last year and spent an estimated $64K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+45.0%
Conversion, latest week
3.6%
Market size, estimated
$64Ka year
Peak month
August2.7× the quietest month
Top search term
6 step ladder with handrails12K searches a year

02 · Price

A sale here is worth $125.87.

Listings sell for $125.87 on average, from $79.75 to $161.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $125.87 that is $0 to $13K a year per listing.

Average price
$125.87above the $15 to $100 sweet spot
Price range
$79.75–$161.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #137 within Ladders. It carries 1,928 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#137in Ladders
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,928per listing
Listings tracked
28

04 · Newcomers

Amazon counts 13 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
13Amazon's first-year sales bar
Average brand age
23 months

Products

Top 6 Step Ladder with Handrails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

10%

  • KINGRACK33%
  • DIAMONDFORGE22%
  • Soladder13%
  • HBTower9%
  • NYtoll7%
  • Valeo6%
  • Open — no brand owns it (5 brands, 10%)

Demand

6 Step Ladder with Handrails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about 6 Step Ladder with Handrails

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Strength”
19%of negative reviews mention “Weight Heavy”
2.5%of orders come back
“Way to heavy”
A buyer, on “Weight Heavy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 6 Step Ladder with Handrails questions

Answered from the same tracked data.