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5 Inch Recessed Light

Fail

Shoppers spend only $47K a year here, so 5 Inch Recessed Light is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$47K/yr34K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
45%top-5 click share · 15 brands · 77 sellers

Flapen Score

5 Inch Recessed Light against its category

The dotted line is the Tools & Home Improvement average. Past it, 5 Inch Recessed Light is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Inch Recessed Light market on Amazon at a glance

Shoppers on Amazon United States searched for 5 Inch Recessed Light 34K times last year and spent an estimated $47K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.7%
Market size, estimated
$47Ka year
Top search term
5 inch recessed light8K searches a year

02 · Price

A sale here is worth $51.71.

Listings sell for $51.71 on average, from $12.13 to $159.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $51.71 that is $0 to $5K a year per listing.

Average price
$51.71inside the $15 to $100 sweet spot
Price range
$12.13–$159.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #103 within Recessed Lighting. It carries 1,170 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#103in Recessed Lighting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,170per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 5 Inch Recessed Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

77

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

12%

  • Amico61%
  • HALO13%
  • Feit Electric4%
  • LUXRITE4%
  • Sunco Lighting3%
  • FREELICHT3%
  • Open — no brand owns it (9 brands, 12%)

Search terms

Top 5 Inch Recessed Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 inch recessed light8K/yr
  • led retrofit5K/yr
  • outdoor waterproof recessed lights4K/yr
  • 5 recessed lighting led4K/yr
  • recessed lighting 5 inch4K/yr
  • outdoor recessed light3K/yr
  • small can lights3K/yr
  • outdoor can lights for soffit4K/yr

FAQ

Common 5 Inch Recessed Light questions

Answered from the same tracked data.