4th generation nest
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Good$756K$756K/yr · 92K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$190.69avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,542.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$91.52–$246.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.8%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 4th generation nest is a $756K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
4th generation nest market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $477K–$572K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Google100%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +3.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.1×
Top 4th generation nest search terms
- google nest thermostat 4th generation36K/yr
- 4th generation nest45K/yr
- google nest 4th generation thermostat12K/yr
Top 4th generation nest products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian
Google$239.194.4★2,432 rev
Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor - Energy Saving Smart Thermostat - Compatible with Alexa Apple HomeKit and Google Home App - Polished Gold
Google$235.794.4★2,432 rev
Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)
Google$236.464.4★70 rev
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal
Google$92.774.2★29,169 rev
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver
Google$238.064.4★2,432 rev
Newest
by launch date
Google Nest Learning Thermostat (4th Gen 2024) with 2 Temperature Sensors (2nd Gen) - Polished Obsidian (Renewed)
Google$237.448 rev
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian
Google$239.192,432 rev
Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor - Energy Saving Smart Thermostat - Compatible with Alexa Apple HomeKit and Google Home App - Polished Gold
Google$235.792,432 rev
Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)
Google$236.4670 rev
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver
Google$238.062,432 rev
Trending
90-day click momentum
Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor Energy Saving Smart Thermostat Compatible with Alexa Apple HomeKit & Google Home App Non-Retail Packaging Obsidian
Google$246.315.0★
Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)
Google$236.464.4★
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal
Google$92.774.2★
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Fog
Google$98.694.2★
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver
Google$238.064.4★
What buyers say about 4th generation nest
What buyers praise and complain about, mined from review topics.What buyers love
“Installed in minutes”
“Easy to use”
“Good and reliable product”
“Great value for the money”
“the multiple sensor function is great feature”
“Very nice looking”
“it does it for you”
“It connects very well”
“Seems to be easy to control”
“pairs GREAT with them”
What buyers complain about
“Does not work well”
“will not connect to the app”
“Failed after 1 year 8 months”
“Very bad quality”
“Having issues installing this”
“they were cheaper”
“Not user friendly”
“Not compatible”
“USED AND INCOMPLETE”
“Not enough manual control, very uncomfortable”
Top return reasons
Common questions
- Is 4th generation nest profitable to sell on Amazon United States?
- The niche generates $756K/yr across 9 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the 4th generation nest niche?
- 1 brands and 75 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 4th generation nest?
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 11.8% — above our launch gate.
- When does demand for 4th generation nest peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.1× the quietest.
- What does it cost to enter the 4th generation nest niche?
- Listings span $91.52–$246.31; the average listing price is $190.69 (sweet spot $15–$100). The average incumbent carries 10,543 reviews — the moat a new listing must climb.