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4th Generation Nest

Fail

The top 5 brands take 100% of clicks, so 4th Generation Nest is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$756K/yr92K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
84%top-5 click share · 1 brands · 75 sellers

Flapen Score

4th Generation Nest against its category

The dotted line is the Tools & Home Improvement average. Past it, 4th Generation Nest is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th Generation Nest market on Amazon at a glance

Shoppers on Amazon United States searched for 4th Generation Nest 92K times last year and spent an estimated $756K. One brand takes every click. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $756K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
4.3%
Market size, estimated
$756Ka year
Peak month
November4.1× the quietest month
Top search term
google nest thermostat 4th generation36K searches a year

02 · Price

A sale here is worth $190.69.

Listings sell for $190.69 on average, from $91.52 to $246.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $190.69 that is $48K to $95K a year per listing.

Average price
$190.69above the $15 to $100 sweet spot
Price range
$91.52–$246.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$48K–$95K
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Thermostats & Accessories. It carries 10,543 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#104in Thermostats & Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
10,543per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 4th Generation Nest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$76K$151K$227K$302K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Google100%

Demand

4th Generation Nest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top 4th Generation Nest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google nest thermostat 4th generation36K/yr
  • 4th generation nest45K/yr
  • google nest 4th generation thermostat12K/yr

Reviews and returns

What reviews say buyers love and hate about 4th Generation Nest

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Functionality-Overall”
11.8%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 4th Generation Nest questions

Answered from the same tracked data.