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48 Inch Fan

Maybe

Search demand grew +111.5% this quarter. But prices span $50.81–$731.63, mostly outside the sweet spot, so 48 Inch Fan is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$55K/yr21K searches / yr
90-day growth
+111.5%search demand this quarter
Competition
26%top-5 click share · 28 brands · 79 sellers

Flapen Score

48 Inch Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, 48 Inch Fan is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 48 Inch Fan market on Amazon at a glance

Shoppers on Amazon United States searched for 48 Inch Fan 21K times last year and spent an estimated $55K. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +111.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+111.5%
Conversion, latest week
1.8%
Market size, estimated
$55Ka year
Top search term
48 inch fan7K searches a year

02 · Price

A sale here is worth $148.85.

Listings sell for $148.85 on average, from $50.81 to $731.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $148.85 that is $0 to $15K a year per listing.

Average price
$148.85above the $15 to $100 sweet spot
Price range
$50.81–$731.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #476 within Ceiling Fans & Accessories. It carries 4,199 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
84%
Out of stock, average day
10.4%
Average rank
#476in Ceiling Fans & Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,199per listing
Listings tracked
55

04 · Newcomers

Amazon counts 23 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
23Amazon's first-year sales bar
Average brand age
30 months

Products

Top 48 Inch Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

79

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

26%

Top 20: 66%

Open market

43%

  • Fanbulous21%
  • Albott11%
  • ZMISHIBO10%
  • YUHAO5%
  • Dolavast5%
  • Ayaoty5%

Search terms

Top 48 Inch Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 48 inch fan7K/yr
  • 48 fan4K/yr
  • 48 outdoor ceiling fan5K/yr
  • 48 inch outdoor ceiling fan4K/yr

Reviews and returns

What reviews say buyers love and hate about 48 Inch Fan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Noise Level”
15%of negative reviews mention “Noise Level”
1.8%of orders come back
“It is noisy”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 48 Inch Fan questions

Answered from the same tracked data.