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40 Watt Led Light Bulbs Soft White

Fail

The top 5 products take 84% of clicks, so 40 Watt Led Light Bulbs Soft White is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$80K/yr35K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
84%top-5 click share · 9 brands · 28 sellers

Flapen Score

40 Watt Led Light Bulbs Soft White against its category

The dotted line is the Tools & Home Improvement average. Past it, 40 Watt Led Light Bulbs Soft White is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 40 Watt Led Light Bulbs Soft White market on Amazon at a glance

Shoppers on Amazon United States searched for 40 Watt Led Light Bulbs Soft White 35K times last year and spent an estimated $80K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
19.0%
Market size, estimated
$80Ka year
Top search term
light bulbs 40 watt soft white13K searches a year

02 · Price

A sale here is worth $12.16.

Listings sell for $12.16 on average, from $4.52 to $20.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $12.16 that is $6K to $9K a year per listing.

Average price
$12.16under the $15 to $100 sweet spot
Price range
$4.52–$20.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #513 within Light Bulbs. It carries 1,598 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#513in Light Bulbs
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,598per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 40 Watt Led Light Bulbs Soft White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Amazon Basics32%
  • PHILIPS21%
  • E ENERGETIC LIGHTING17%
  • GE14%
  • BUBO7%
  • LEDVANCE4%
  • Open — no brand owns it (3 brands, 5%)

Demand

40 Watt Led Light Bulbs Soft White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top 40 Watt Led Light Bulbs Soft White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light bulbs 40 watt soft white13K/yr
  • 40 watt led light bulbs soft white9K/yr
  • lightbulbs 40w soft white10K/yr
  • light bulbs 40+ watt soft white4K/yr

Reviews and returns

What reviews say buyers love and hate about 40 Watt Led Light Bulbs Soft White

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Brightness/Shine/Glow”
1.7%of orders come back
“Not bright”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 40 Watt Led Light Bulbs Soft White questions

Answered from the same tracked data.