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4 Way Switch

Fail

Demand is soft, at -17.8% this quarter, so 4 Way Switch is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$213K/yr104K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
67%top-5 click share · 9 brands · 62 sellers

Flapen Score

4 Way Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, 4 Way Switch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Way Switch market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Way Switch 104K times last year and spent an estimated $213K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
12.8%
Market size, estimated
$213Ka year
Peak month
November1.4× the quietest month
Top search term
4 way switch50K searches a year

02 · Price

A sale here is worth $15.94.

Listings sell for $15.94 on average, from $6.12 to $29.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $15.94 that is $12K to $16K a year per listing.

Average price
$15.94inside the $15 to $100 sweet spot
Price range
$6.12–$29.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Switches & Dimmers. It carries 466 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#165in Switches & Dimmers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
466per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 4 Way Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$43K$64K$85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

62

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • ENERLITES39%
  • ELEGRP24%
  • Leviton12%
  • AIDA10%
  • Eaton5%
  • BESTTEN5%
  • Open — no brand owns it (3 brands, 5%)

Demand

4 Way Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 4 Way Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 way switch50K/yr
  • 4 way light switch19K/yr
  • 4way light switch6K/yr
  • 4 way switch white5K/yr
  • 4 way light switch white4K/yr
  • 4 way toggle switch4K/yr
  • 4 way rocker switch3K/yr
  • 4way switch3K/yr
  • 4-way switch4K/yr
  • 4 pole switch3K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Way Switch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Functionality-Overall”
6.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 4 Way Switch questions

Answered from the same tracked data.