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37/64 Drill Bit

Fail

Shoppers spend only $45K a year here, so 37/64 Drill Bit is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$45K/yr15K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 26 sellers

Flapen Score

37/64 Drill Bit against its category

The dotted line is the Tools & Home Improvement average. Past it, 37/64 Drill Bit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 37/64 Drill Bit market on Amazon at a glance

Shoppers on Amazon United States searched for 37/64 Drill Bit 15K times last year and spent an estimated $45K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
21.4%
Market size, estimated
$45Ka year
Top search term
37/64 drill bit12K searches a year

02 · Price

A sale here is worth $13.66.

Listings sell for $13.66 on average, from $8.56 to $23.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.66 that is $1K to $3K a year per listing.

Average price
$13.66under the $15 to $100 sweet spot
Price range
$8.56–$23.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #229 within Power Drill Parts & Accessories. It carries 846 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#229in Power Drill Parts & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
846per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top 37/64 Drill Bit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Drill America32%
  • HARFINGTON14%
  • Yellow Paw13%
  • Meccion11%
  • Narwhal9%
  • CoCud5%
  • Open — no brand owns it (5 brands, 15%)

Demand

37/64 Drill Bit search demand

Weekly searches over the year. Pick a range.

350250May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 37/64 Drill Bit

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
2.2%of orders come back
“Tap broke on first use”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 37/64 Drill Bit questions

Answered from the same tracked data.