Is 36x60 Shower Pan profitable to sell on Amazon United States?

Flapen scores 36x60 Shower Pan 38 out of 100 on Amazon United States, a Fail. Shoppers spend $152K a year across 30 tracked products. Amazon counts 3 of the 18 products launched in the last year as successful launches. Search demand grew -13.4% in the last 90 days.

How competitive is the 36x60 Shower Pan niche on Amazon United States?

17 brands and 20 sellers compete in 36x60 Shower Pan on Amazon United States. The top 5 36x60 Shower Pan products take 42% of clicks, and the top 5 brands take 63%.

What do buyers complain about in 36x60 Shower Pan?

36x60 Shower Pan buyers on Amazon United States complain most about Drainage, Quality-Overall, and Assembly/Installation. Returns run at 8.0% of orders, which is high.

What does it cost to enter the 36x60 Shower Pan niche?

36x60 Shower Pan sells for $325.37 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $185.37 to $434.44. The average product has 204 reviews, the count a new listing must catch up to.

36x60 Shower Pan

Fail

Prices span $185.37–$434.44, mostly outside the sweet spot, so 36x60 Shower Pan is a Fail.

Filters High Returns High Price Out of Stock

Flapen Score: 38
38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size: $152K/yr17K searches / yr
90-day growth: -13.4%search demand this quarter
Competition: 42%top-5 click share · 17 brands · 20 sellers

Flapen Score

36x60 Shower Pan against its category

The dotted line is the Tools & Home Improvement average. Past it, 36x60 Shower Pan is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The 36x60 Shower Pan market on Amazon at a glance

Shoppers on Amazon United States searched for 36x60 Shower Pan 17K times last year and spent an estimated $152K. The top 5 brands take 63% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months: 17K
Growth, 90 days vs prior 90: -13.4%
Conversion, latest week: 2.8%
Market size, estimated: $152Ka year
Top search term: 36x60 shower pan11K searches a year

02 · Price

A sale here is worth $325.37.

Listings sell for $325.37 on average, from $185.37 to $434.44. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $325.37 that is $0 to $33K a year per listing.

Average price: $325.37above the $15 to $100 sweet spot
Price range: $185.37–$434.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: $0–$33K
Returns: 8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #141 within Bathroom Fixtures. It carries 204 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 87%
Out of stock, average day: 23.6%
Average rank: #141in Bathroom Fixtures
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 204per listing
Listings tracked: 30

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 3Amazon's first-year sales bar
Average brand age: 33 months

Products