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3697-22

Fail

The top 5 brands take 100% of clicks, so 3697-22 is a Fail.

Flapen Score
22
22 / 100
Ranks 9,489 of 9,536 Tools & Home Improvement niches · −26 vs the category median of 48
Market size
$28K/yr21K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
77%top-5 click share · 4 brands · 117 sellers

Flapen Score

3697-22 against its category

The dotted line is the Tools & Home Improvement average. Past it, 3697-22 is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3697-22 market on Amazon at a glance

Shoppers on Amazon United States searched for 3697-22 21K times last year and spent an estimated $28K. All 4 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
0.3%
Market size, estimated
$28Ka year
Top search term
3697-228K searches a year

02 · Price

A sale here is worth $390.64.

Listings sell for $390.64 on average, from $205.44 to $757.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $390.64 that is $0 to $39K a year per listing.

Average price
$390.64above the $15 to $100 sweet spot
Price range
$205.44–$757.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$39K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Power Tools. It carries 500 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#188in Power Tools
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
500per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top 3697-22 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Milwaukee73%
  • Generic17%
  • LIUJIANBOBO7%
  • xokisde3%
  • Open — no brand owns it (0%)

Demand

3697-22 search demand

Weekly searches over the year. Pick a range.

450350Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top 3697-22 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3697-228K/yr
  • milwaukee 3697-227K/yr
  • 3697-22 milwaukee combo3K/yr
  • 3692-22ct2K/yr

Reviews and returns

What reviews say buyers love and hate about 3697-22

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Charging”
1.1%of orders come back
“Battery charger doesn't work”
A buyer, on “Charging”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 3697-22 questions

Answered from the same tracked data.