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35 Count Christmas Lights

Fail

The top 5 brands take 100% of clicks, so 35 Count Christmas Lights is a Fail.

Flapen Score
22
22 / 100
Ranks 9,489 of 9,536 Tools & Home Improvement niches · −26 vs the category median of 48
Market size
$8K/yr11K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
91%top-5 click share · 5 brands · 7 sellers

Flapen Score

35 Count Christmas Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, 35 Count Christmas Lights is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 35 Count Christmas Lights market on Amazon at a glance

Shoppers on Amazon United States searched for 35 Count Christmas Lights 11K times last year and spent an estimated $8K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
8.5%
Market size, estimated
$8Ka year
Peak month
December25.6× the quietest month
Top search term
35 count christmas lights6K searches a year

02 · Price

A sale here is worth $8.27.

Listings sell for $8.27 on average, from $7.85 to $8.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $8.27 that is $827 to $2K a year per listing.

Average price
$8.27under the $15 to $100 sweet spot
Price range
$7.85–$8.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$827–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #428 within String Lights. It carries 2,923 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#428in String Lights
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,923per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top 35 Count Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$779$2K$2K$3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • 612 Vermont35%
  • NOMA/INLITEN-IMPORT32%
  • mimigogo13%
  • stargo11%
  • Hopolon9%
  • Open — no brand owns it (0%)

Demand

35 Count Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.6×

Search terms

Top 35 Count Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 35 count christmas lights6K/yr
  • 35 light string of mini white lights4K/yr
  • 35 count mini christmas lights821/yr

Reviews and returns

What reviews say buyers love and hate about 35 Count Christmas Lights

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
31%of negative reviews mention “Durability”
3.0%of orders come back
“Lasted a few weeks”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 35 Count Christmas Lights questions

Answered from the same tracked data.