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30x30x1 Air Filters

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so 30x30x1 Air Filters is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$200K/yr43K searches / yr
90-day growth
+71.6%search demand this quarter
Competition
82%top-5 click share · 4 brands · 7 sellers

Flapen Score

30x30x1 Air Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, 30x30x1 Air Filters is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x30x1 Air Filters market on Amazon at a glance

Shoppers on Amazon United States searched for 30x30x1 Air Filters 43K times last year and spent an estimated $200K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+71.6%
Conversion, latest week
6.4%
Market size, estimated
$200Ka year
Peak month
June2.8× the quietest month
Top search term
30x30x1 air filters19K searches a year

02 · Price

A sale here is worth $73.10.

Listings sell for $73.10 on average, from $28.55 to $103.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $73.10 that is $7K to $18K a year per listing.

Average price
$73.10inside the $15 to $100 sweet spot
Price range
$28.55–$103.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #314 within Furnace Parts & Accessories. It carries 13,355 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
9%
Out of stock, average day
0.0%
Average rank
#314in Furnace Parts & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
13,355per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top 30x30x1 Air Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$60K$80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Filterbuy47%
  • Filter King39%
  • Filtrete12%
  • AIRx Filters2%

Demand

30x30x1 Air Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top 30x30x1 Air Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30x30x1 air filters19K/yr
  • 30x30x1 air filter6K/yr
  • air filter 30x30x16K/yr
  • furnace filters 30x30x14K/yr
  • 30x30x1 furnace filter4K/yr
  • 30x30 air filter4K/yr

Reviews and returns

What reviews say buyers love and hate about 30x30x1 Air Filters

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Filtration”
<0.1%of orders come back, a rate Amazon rounds to zero
“All six filters in the box are all mess up on installation on one side of the filter”
A buyer, on “Filtration”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 30x30x1 Air Filters questions

Answered from the same tracked data.