Is 30x30x1 air filters profitable to sell on Amazon United States?

The niche generates $200K/yr across 11 tracked products. 90-day search growth is +71.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the 30x30x1 air filters niche?

4 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 30x30x1 air filters?

Top complaints mined from reviews: Filtration, Smell. The return rate is 0.0%.

When does demand for 30x30x1 air filters peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the 30x30x1 air filters niche?

Listings span $28.55–$103.55; the average listing price is $73.10 (sweet spot $15–$100). The average incumbent carries 13,355 reviews — the moat a new listing must climb.

30x30x1 air filters

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$28.55–$103.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$73.10

avg listing price — sweet spot $15–$100

Growth

Great+71.6%

90-day search growth — must beat 0% to launch

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$200K

$200K/yr · 43K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,355

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 30x30x1 air filters is a $200K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

30x30x1 air filters market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $183K–$219K; units × avg price
Conversion rate: 6.4%
Avg BSR: #314
Page quality: 0%
Prime: 9%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Filterbuy47%
Filter King39%
Filtrete12%
AIRx Filters2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +71.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top 30x30x1 air filters search terms

30x30x1 air filters19K/yr +76.3%10.3% conv.
30x30x1 air filter6K/yr +87.5%4.0% conv.
air filter 30x30x16K/yr +64.6%3.8% conv.
furnace filters 30x30x14K/yr +82.8%0.4% conv.
30x30x1 furnace filter4K/yr +74.3%0.4% conv.
30x30 air filter4K/yr +21.4%6.8% conv.

All search terms

Top 30x30x1 air filters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filter King 30x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)

Filter King$82.484.7★2,030 rev

Filterbuy 30x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)

Filterbuy$86.394.7★51,098 rev

Filtrete 30x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 29.81 x 29.81 x 0.65 in)

Filtrete$28.554.7★740 rev

Filter King 30x30x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)

Filter King$51.794.5★98 rev

Filterbuy 30x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)

Filterbuy$55.864.6★68,921 rev

Newest

by launch date

Filtrete 30x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 29.81 x 29.81 x 0.65 in)

Filtrete$28.55740 rev

1y ago

AIRx Filters 30x30x1 Furnace Filter MERV 8 Electrostatic Pleated Replacement HVAC AC Air Filter Easy Installation 4-Pack

AIRx Filters$76.996 rev

2y ago

Filter King 30x30x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)

Filter King$51.7998 rev

7y ago

Filter King 30x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)

Filter King$82.482,030 rev

7y ago

Filter King 30x30x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)

Filter King$72.803,373 rev

8y ago

What buyers say about 30x30x1 air filters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good product and a great seller”

Size-Overall33%

“Great fit”

Filtration28%

“Filter works well”

Value For Money6%

“is very cheap in comparison with other brands”

What buyers complain about

Filtration50%

“All six filters in the box are all mess up on installation on one side of the filter”

Smell50%

“I noticed an extremely strong cigarette smell”

Top return reasons

Size-Overall78%

Filtration11%

Defective Material/Parts1%

Advertised Vs Actual Product1%

Thin1%

Compatibility-Overall1%

Noise Level1%

Functionality-Overall1%

Smell1%

Certifications1%

Common questions

Is 30x30x1 air filters profitable to sell on Amazon United States?: The niche generates $200K/yr across 11 tracked products. 90-day search growth is +71.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the 30x30x1 air filters niche?: 4 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 30x30x1 air filters?: Top complaints mined from reviews: Filtration, Smell. The return rate is 0.0%.
When does demand for 30x30x1 air filters peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the 30x30x1 air filters niche?: Listings span $28.55–$103.55; the average listing price is $73.10 (sweet spot $15–$100). The average incumbent carries 13,355 reviews — the moat a new listing must climb.