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3 Wire Cable

Fail

Shoppers spend only $38K a year here, so 3 Wire Cable is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$38K/yr27K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
73%top-5 click share · 13 brands · 15 sellers

Flapen Score

3 Wire Cable against its category

The dotted line is the Tools & Home Improvement average. Past it, 3 Wire Cable is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Wire Cable market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Wire Cable 27K times last year and spent an estimated $38K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
4.1%
Market size, estimated
$38Ka year
Peak month
December3.6× the quietest month
Top search term
18/3 wire12K searches a year

02 · Price

A sale here is worth $34.35.

Listings sell for $34.35 on average, from $15.69 to $170.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.35 that is $0 to $3K a year per listing.

Average price
$34.35inside the $15 to $100 sweet spot
Price range
$15.69–$170.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #152 within Electrical Wire. It carries 188 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#152in Electrical Wire
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
188per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 3 Wire Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

  • CONEPY40%
  • NAOEVO18%
  • ENERJOUR16%
  • Syston Cable Technology6%
  • energeaster4%
  • WJRZA3%
  • Open — no brand owns it (7 brands, 14%)

Demand

3 Wire Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top 3 Wire Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18/3 wire12K/yr
  • 18 awg 3 conductor wire5K/yr
  • 18 gauge 3 conductor wire4K/yr
  • 3 conductor wire 18 awg4K/yr
  • 3 wire 18 gauge wire1K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Wire Cable

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Advertised Vs Actual Product”
3.5%of orders come back
“Doesn't present the same as pictured”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 3 Wire Cable questions

Answered from the same tracked data.