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3 Way Smart Dimmer Switch

Fail

The top 5 brands take 100% of clicks, so 3 Way Smart Dimmer Switch is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$108K/yr52K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 10 sellers

Flapen Score

3 Way Smart Dimmer Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, 3 Way Smart Dimmer Switch is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Way Smart Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Way Smart Dimmer Switch 52K times last year and spent an estimated $108K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
6.5%
Market size, estimated
$108Ka year
Peak month
December2.4× the quietest month
Top search term
kasa 3 way dimmer smart switch26K searches a year

02 · Price

A sale here is worth $32.15.

Listings sell for $32.15 on average, from $20.25 to $55.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $32.15 that is $32K to $40K a year per listing.

Average price
$32.15inside the $15 to $100 sweet spot
Price range
$20.25–$55.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$32K–$40K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Switches & Dimmers. It carries 4,101 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Switches & Dimmers
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,101per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 3 Way Smart Dimmer Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$22K$43K$65K$86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Kasa Smart80%
  • Tapo10%
  • GHome Smart6%
  • Amazon Basics4%

Demand

3 Way Smart Dimmer Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top 3 Way Smart Dimmer Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kasa 3 way dimmer smart switch26K/yr
  • 3 way smart dimmer switch14K/yr
  • smart 3 way dimmer switch5K/yr
  • kasa dimmer switch 3 way3K/yr
  • kasa 3 way dimmer3K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Way Smart Dimmer Switch

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Durability”
11.2%of orders come back
“But the bigger problem is that after nearly a week of use”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 3 Way Smart Dimmer Switch questions

Answered from the same tracked data.