Is 3 way light bulbs 30 70 100 warm white profitable to sell on Amazon United States?

The niche generates $134K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (43/100).

How competitive is the 3 way light bulbs 30 70 100 warm white niche?

12 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in 3 way light bulbs 30 70 100 warm white?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Functionality-Overall. The return rate is 2.8%.

When does demand for 3 way light bulbs 30 70 100 warm white peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the 3 way light bulbs 30 70 100 warm white niche?

Listings span $7.02–$23.42; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.

3 way light bulbs 30 70 100 warm white

Skip it

Soft demand (-29.7% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,058.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$7.02–$23.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.72

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$134K

$134K/yr · 84K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 3 way light bulbs 30 70 100 warm white is a $134K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

3 way light bulbs 30 70 100 warm white market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $147K–$176K; units × avg price
Conversion rate: 13.6%
Avg BSR: #1,151
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 8.3%
Avg brand age: 46 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

Wiyifada38%
Zorykn19%
Gonhom9%
Scheinenda6%
TJOY5%
VVH5%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top 3 way light bulbs 30 70 100 warm white search terms

3 way light bulbs 30 70 100 soft white36K/yr -47.9%13.2% conv.
3way light bulbs 30-70-100 soft white13K/yr -19.4%10.0% conv.
3-way light bulbs 30-70-10011K/yr -15.5%12.7% conv.
3 way bulbs 30 70 100 soft white8K/yr -17.7%12.3% conv.
3 way led bulbs 30 70 100 soft white8K/yr -8.9%12.4% conv.
3 way light bulbs 30 70 1004K/yr -1.5%10.9% conv.
three way light bulbs 30 70 100 soft white3K/yr -4.1%15.4% conv.

All search terms

Top 3 way light bulbs 30 70 100 warm white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wiyifada 3 Way LED Light Bulbs 2 Pack 3 Way Light Bulbs 30 70 100 Soft White 3000K E26 Medium Base A19 Three Way Light Bulb Indoor 3way Bulb for Reading

Wiyifada$9.764.4★1,921 rev

Zorykn 3 Way Light Bulbs 30 70 100 Warm White E26 Medium Base 2 Pack

Zorykn$9.074.4★454 rev

Gonhom 3 Way Light Bulbs 30 70 100 Watt Soft White A19 E26 Base Three Way LED Light Bulbs for Floor Lamp Table Lamp Home Lighting

Gonhom$12.324.4★215 rev

Scheinenda 3-Way Led Light Bulbs 30 70 100 Watt Equivalent Warm White 3000K Perfect for Reading Standard A19 Indoor E2 6 Bulb Energy Efficient 6-10-15 Watt 500-1200-1600 Lumen 2 Pack

Scheinenda$7.714.4★2,125 rev

TJOY 3 Way Light Bulbs 40 60 100 Equivalent Daylight White 5000K Dimmable A19 Three Way Light Bulbs E26 Medium Base 4/8/12W Energy Saving UL Listed for Floor Lamp Desk Lamp and Table Lamp 2 Pack

TJOY$10.164.5★284 rev

Newest

by launch date

SAGFU 3 Way LED Light Bulbs 30 70 100 W Equivalent Soft White A19 3000K Three Way Light Bulbs 3 Way Light Bulbs E26 Base LED Light Bulb 2-Pack for Reading Bedroom Living Room Study(10W 2PACK)

SAGFU$7.1716 rev

5mo ago

EIJDNJK 3 Way LED Light Bulbs 30 70 100 W Equivalent Soft White 3000K 2-Pack Three Way Light Bulbs A19 E26 Base 3 Way Light Bulbs E26 Base LED Light Bulb for Room Reading Bedroom Living Study

EIJDNJK$7.0213 rev

6mo ago

TJOY 3 Way Light Bulbs 40 60 100 Equivalent Daylight White 5000K Dimmable A19 Three Way Light Bulbs E26 Medium Base 4/8/12W Energy Saving UL Listed for Floor Lamp Desk Lamp and Table Lamp 2 Pack

TJOY$10.16284 rev

1y ago

Gonhom 3 Way Light Bulbs 30 70 100 Watt Soft White A19 E26 Base Three Way LED Light Bulbs for Floor Lamp Table Lamp Home Lighting

Gonhom$12.32215 rev

1y ago

VVH 4-Pack 3-Way LED Light Bulb 3/7/10W - 30/70/100 Watt Equivalent Soft White 3000K A19 E26 Base Three Way Light Bulbs for Reading Table Lamps & Floor Lamps

VVH$14.10934 rev

2y ago

What buyers say about 3 way light bulbs 30 70 100 warm white

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Nice & Bright”

Value For Money14%

“Good price”

Bulb Flicker/Dimming/Color11%

“There was no flickering at all”

Quality-Overall10%

“seems well made”

Advertised Vs Actual Product7%

“As advertised”

Efficiency6%

“Works Great”

Soft Feel2%

“Soft light”

Functionality-Overall2%

“3 way function works well”

Size-Overall2%

“Perfect size”

Color1%

“Color emitted good, and they do have decent brightness as they are 30w,70w and 100W ratings”

What buyers complain about

Brightness/Shine/Glow25%

“not as bright as expected”

Bulb Flicker/Dimming/Color18%

“results in flickering”

Functionality-Overall13%

“Don't work”

Quality-Overall11%

“not good quality control”

Durability6%

“Early life failure in 1 of 2 bulbs in the package”

Compatibility-Overall4%

“do not fit in any of my fixtures”

Color3%

“Not the hue I wanted”

Size-Overall2%

“They are smaller than I expected”

Assembly/Installation2%

“For the difficulties I have getting it boxed”

Advertised Vs Actual Product2%

“Description incorrect”

Top return reasons

Bulb Flicker/Dimming/Color31%

Brightness/Shine/Glow15%

Functionality-Overall13%

Size-Overall9%

Color9%

Compatibility-Overall8%

Advertised Vs Actual Product8%

Defective Material/Parts3%

Value For Money1%

Quality-Overall0%

Common questions

Is 3 way light bulbs 30 70 100 warm white profitable to sell on Amazon United States?: The niche generates $134K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (43/100).
How competitive is the 3 way light bulbs 30 70 100 warm white niche?: 12 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 3 way light bulbs 30 70 100 warm white?: Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Functionality-Overall. The return rate is 2.8%.
When does demand for 3 way light bulbs 30 70 100 warm white peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the 3 way light bulbs 30 70 100 warm white niche?: Listings span $7.02–$23.42; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.