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25x25x1 Air Filter

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so 25x25x1 Air Filter is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$602K/yr124K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 35 sellers

Flapen Score

25x25x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 25x25x1 Air Filter is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 25x25x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 25x25x1 Air Filter 124K times last year and spent an estimated $602K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
9.1%
Market size, estimated
$602Ka year
Peak month
July1.8× the quietest month
Top search term
25x25x1 air filter70K searches a year

02 · Price

A sale here is worth $53.61.

Listings sell for $53.61 on average, from $33.78 to $93.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $53.61 that is $27K to $40K a year per listing.

Average price
$53.61inside the $15 to $100 sweet spot
Price range
$33.78–$93.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$27K–$40K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Furnace Parts & Accessories. It carries 12,180 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#150in Furnace Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
12,180per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top 25x25x1 Air Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$60K$120K$181K$241K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

35

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

6%

  • Filtrete43%
  • Filterbuy29%
  • Amazon Basics10%
  • Filter King5%
  • Simply4%
  • EZ Flow4%
  • Open — no brand owns it (3 brands, 6%)

Demand

25x25x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 25x25x1 Air Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 25x25x1 air filter70K/yr
  • air filter 25x25x114K/yr
  • 25 x 25 x 1 air filters for home12K/yr
  • 25x25x1 furnace filter11K/yr
  • furnace filters 25x25x17K/yr
  • 25x25x13K/yr
  • 25x25 air filter3K/yr
  • air filters 25x25x13K/yr

Reviews and returns

What reviews say buyers love and hate about 25x25x1 Air Filter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
21%of negative reviews mention “Filtration”
0.9%of orders come back
“Does not filter”
A buyer, on “Filtration”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 25x25x1 Air Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data