Is 25 watt light bulbs profitable to sell on Amazon United States?

The niche generates $426K/yr across 16 tracked products. 90-day search growth is -13.6%. Flapen's verdict: Skip it (42/100).

How competitive is the 25 watt light bulbs niche?

14 brands and 55 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in 25 watt light bulbs?

Top complaints mined from reviews: Size-Overall, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 2.4%.

When does demand for 25 watt light bulbs peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the 25 watt light bulbs niche?

Listings span $4.66–$19.23; the average listing price is $10.28 (sweet spot $15–$100). The average incumbent carries 2,525 reviews — the moat a new listing must climb.

25 watt light bulbs

Skip it

Soft demand (-13.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$426K

$426K/yr · 361K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,525.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.28

avg listing price — sweet spot $15–$100

Price range

Okay$4.66–$19.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 25 watt light bulbs is a $426K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

25 watt light bulbs market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $411K–$514K; units × avg price
Conversion rate: 11.5%
Avg BSR: #398
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

LEDVANCE27%
Vgogfly23%
ProPOW14%
Brothlaw9%
GE8%
RKOZCSTA3%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top 25 watt light bulbs search terms

25 watt light bulbs167K/yr -18.4%10.1% conv.
25w light bulb40K/yr +0.7%6.5% conv.
25 watt incandescent light bulbs23K/yr -21.4%7.5% conv.
25 watt led light bulbs18K/yr +3.8%6.2% conv.
light bulbs 25 watt16K/yr -9.0%7.5% conv.
25 watt light bulbs soft white15K/yr -21.7%11.3% conv.
25w led light bulbs12K/yr -26.0%5.6% conv.
25 watt bulb9K/yr -5.5%8.2% conv.
25 watt light bulb8K/yr +2.7%7.8% conv.
25watt light bulbs7K/yr -4.2%10.0% conv.

All search terms

Top 25 watt light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sylvania Incandescent Light Bulb 25W A19 Dimmable Medium Base 160 Lumens 2850K Soft White - 2 Pack (10562)

LEDVANCE$4.664.3★1,642 rev

Vgogfly LED Bulb 3W 25 Watt Equivalent Light Bulbs Night Stand Table Lamp Warm White 2700K LED Energy Saving E26 Medium Screw Base for Home Light 4 Pack

Vgogfly$8.924.6★2,316 rev

ProPOW 25 Watt Light Bulbs Equivalent A15 E26 3W LED Bulb Soft White 2700K Low Watt Light Bulbs for Home Bedroom Table Lamp Bulb (6 Pack)

ProPOW$12.844.7★1,645 rev

Brothlaw 25 Watt Equivalent Light Bulbs A15 LED Light 3W E26 Base 2700K Warm White Low watt Light Bulbs Nightstand Light Bulb Table Lamp Bulb 4 Pack

Brothlaw$9.104.7★1,407 rev

GE Lighting Ge Soft White Light Bulbs 25 W 210 Lumens A19 Med Base 4-1/4 In. Pack / 2

GE$9.214.3★1,849 rev

Newest

by launch date

RKOZCSTA Incandescent Torpedo Tip Chandelier Bulbs - 25W Equivalent Dimmable Candle Bulbs Warm White 2700K E26 Medium Base 120V Vintage Filament Style 6-Pack

RKOZCSTA$8.99111 rev

1y ago

ProPOW 25 Watt Light Bulbs Equivalent A15 25W LED Light Bulb 2700K Soft White E26 3W Type a Low Wattage Light Bulbs for Bedroom (12 Pack)

ProPOW$18.76166 rev

1y ago

ProCrus ST19 Vintage LED Edison Light Bulbs E26 Led Bulb 25W Equivalent Vintage LED Filament Bulbs 2.5W Warm White 2200K 250LM Clear Glass Non-Dimmable 3 Pack

ProCrus$12.44218 rev

2y ago

Potanro E12 Incandescent Candelabra Light Bulbs 25Watt Warm White 2700K

Potanro$10.04222 rev

2y ago

Sphoon G40 Led Low Wattage Bulb 3W Equal 25W Dimmable Edison Light Bulbs

Sphoon$8.69861 rev

3y ago

What buyers say about 25 watt light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Great brightness”

Value For Money19%

“well worth the price”

Advertised Vs Actual Product12%

“Works as advertised”

Bulb Flicker/Dimming/Color8%

“Great Light Bulbs”

Size-Overall7%

“A prefect fit”

Quality-Overall6%

“The quality is solid”

Color3%

“Great purchase love the color”

Efficiency2%

“Works great”

Durability2%

“Simple, Basic, Durable: just what I needed”

Shape/Style1%

“The bulb shape is elegant”

What buyers complain about

Size-Overall17%

“The box is incredibly small”

Bulb Flicker/Dimming/Color16%

“They're quite dim”

Brightness/Shine/Glow12%

“This bulb is not bright”

Durability10%

“broke that way”

Functionality-Overall9%

“One of the bulbs doesnt work”

Quality-Overall5%

“I would say the quality control is lacking”

Advertised Vs Actual Product4%

“False Advertising of”

Defective Material/Parts3%

“the base of the other was coming apart”

Flammable3%

“Burnt out already”

Color2%

“Soft white”

Top return reasons

Size-Overall55%

Bulb Flicker/Dimming/Color15%

Brightness/Shine/Glow10%

Color6%

Advertised Vs Actual Product5%

Functionality-Overall3%

Compatibility-Overall2%

Defective Material/Parts2%

Value For Money1%

Rusts/Corrodes0%

Common questions

Is 25 watt light bulbs profitable to sell on Amazon United States?: The niche generates $426K/yr across 16 tracked products. 90-day search growth is -13.6%. Flapen's verdict: Skip it (42/100).
How competitive is the 25 watt light bulbs niche?: 14 brands and 55 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in 25 watt light bulbs?: Top complaints mined from reviews: Size-Overall, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 2.4%.
When does demand for 25 watt light bulbs peak?: Demand peaks in Jan; the busiest month runs 1.4× the quietest.
What does it cost to enter the 25 watt light bulbs niche?: Listings span $4.66–$19.23; the average listing price is $10.28 (sweet spot $15–$100). The average incumbent carries 2,525 reviews — the moat a new listing must climb.