Is 24x36x1 air filter profitable to sell on Amazon United States?

The niche generates $87K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (44/100).

How competitive is the 24x36x1 air filter niche?

6 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 24x36x1 air filter?

Top complaints mined from reviews: Filtration, Size-Overall. The return rate is 0.4%.

When does demand for 24x36x1 air filter peak?

Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the 24x36x1 air filter niche?

Listings span $27.12–$138.85; the average listing price is $68.19 (sweet spot $15–$100). The average incumbent carries 13,572 reviews — the moat a new listing must climb.

24x36x1 air filter

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$68.19

avg listing price — sweet spot $15–$100

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Price range

Good$27.12–$138.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$87K

$87K/yr · 27K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,571.69

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 24x36x1 air filter is a $87K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

24x36x1 air filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $136K–$170K; units × avg price
Conversion rate: 4.8%
Avg BSR: #186
Page quality: 0%
Prime: 23%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Filterbuy40%
Filtrete39%
Filter King12%
AIRx Filters5%
Chenzhit2%
True Blue2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top 24x36x1 air filter search terms

24x36x1 air filter11K/yr +59.4%7.1% conv.
air filter 24x36x16K/yr +84.9%4.6% conv.
furnace filters 24x36x14K/yr +76.6%0.3% conv.
24x36x1 furnace filter3K/yr +83.6%0.2% conv.
24x36 air filter4K/yr +18.9%11.2% conv.

All search terms

Top 24x36x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)

Filterbuy$55.764.7★126 rev

Filtrete 24x36x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 35.81 x 0.65 in)

Filtrete$44.964.7★6,265 rev

Filtrete 24x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 23.81 x 35.81 x 0.65 in)

Filtrete$27.124.7★740 rev

Filter King 24x36x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 35.5 x .75)

Filter King$71.604.6★53 rev

Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)

Filterbuy$69.704.7★51,098 rev

Newest

by launch date

(6 Pack) 24x36x1 Air Filter MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size:23 3/4x35 3/4x3/4 inch)

Chenzhit$74.62647 rev

4mo ago

Filtrete 24x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 23.81 x 35.81 x 0.65 in)

Filtrete$27.12740 rev

1y ago

Filtrete 24x36x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 35.81 x 0.65 in)

Filtrete$44.966,265 rev

2y ago

Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)

Filterbuy$55.76126 rev

3y ago

AIRx Filters 24x36x1 Air Furnace Filter MERV 11 Allergy Dust & Pet Dander(6-Pack) Pleated Replacement Filter HVAC AC Filter Made in USA (Actual Size: 23.50 x 35.50 x 0.75 in)

AIRx Filters$88.51352 rev

4y ago

What buyers say about 24x36x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Quality product”

Advertised Vs Actual Product33%

“The product was as described in the text”

Size-Overall17%

“Fits well”

Efficiency17%

“Works well”

What buyers complain about

Filtration50%

“so I can only imagine how higher filtration ratings will do”

Size-Overall50%

“the relatively large size”

Top return reasons

Size-Overall77%

Filtration12%

Value For Money3%

Compatibility-Overall2%

Advertised Vs Actual Product1%

Functionality-Overall1%

Defective Material/Parts1%

Noise Level1%

Common questions

Is 24x36x1 air filter profitable to sell on Amazon United States?: The niche generates $87K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (44/100).
How competitive is the 24x36x1 air filter niche?: 6 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 24x36x1 air filter?: Top complaints mined from reviews: Filtration, Size-Overall. The return rate is 0.4%.
When does demand for 24x36x1 air filter peak?: Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the 24x36x1 air filter niche?: Listings span $27.12–$138.85; the average listing price is $68.19 (sweet spot $15–$100). The average incumbent carries 13,572 reviews — the moat a new listing must climb.