24x30x1 air filter
Launch itA $1.2M/yr market growing +59.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Great$13.70–$101.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.69avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 170K searches
Growth
Good+59.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,122.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 24x30x1 air filter is a $1.2M/yr Amazon United States market (170K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
24x30x1 air filter market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Filterbuy39%
- Filtrete33%
- Filter King13%
- Simply6%
- Flanders5%
- REAIR1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Top 24x30x1 air filter search terms
- 24x30x1 air filter85K/yr
- air filter 24x30x120K/yr
- 24x30x1 air conditioning filters16K/yr
- 24 x 30 x 1 air filters for home13K/yr
- ac filter 24x30x17K/yr
- furnace filters 24x30x15K/yr
- air filters 24x30x15K/yr
- 24x30x15K/yr
- 24x30x1 furnace filter4K/yr
- 24x30 air filter5K/yr
Top 24x30x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 24x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)
Filterbuy$49.314.6★2,078 rev
Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 29.81 x 0.81 in)
Filtrete$44.294.7★6,265 rev
Filterbuy 24x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)
Filterbuy$59.944.7★51,098 rev
Filter King 24x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 29.5 x .75)
Filter King$55.464.7★2,030 rev
Filtrete 24x30x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6 Pack (Actual Size 23.81x29.81x0.81 in)
Filtrete$75.694.8★11,774 rev
Newest
by launch date
Reair 24x30x1 Air filter Washable and Reusable Air Filter 24x30x1 for AC HVAC Furnace MERV 8 Air Filters Machine Washable & Dryer Friendly AC Furnace Air Filter
REAIR$36.341,886 rev
Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack
Filtrete$26.72740 rev
Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 29.81 x 0.81 in)
Filtrete$44.296,265 rev
Simply 24x30x1 Air Filter MERV 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.94x29.94x0.75) DUST Pet & Allergy Control
Simply$55.996,555 rev
Pro-Source MERV 8 Pleated Air Filter 24 x 30 x 1 inch Wire-Backed 35% Efficient
PRO SOURCE$13.709 rev
Trending
90-day click momentumSimply 24x30x1 Air Filter MERV 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.94x29.94x0.75) DUST Pet & Allergy Control
Simply$55.994.6★
Pro-Source MERV 8 Pleated Air Filter 24 x 30 x 1 inch Wire-Backed 35% Efficient
PRO SOURCE$13.704.2★
Filtrete 24x30x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6 Pack (Actual Size 23.81x29.81x0.81 in)
Filtrete$75.694.8★
Filterbuy 24x30x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)
Filterbuy$58.864.6★
Filter King 24x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 29.5 x .75)
Filter King$55.464.7★
What buyers say about 24x30x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good filters”
“Affordable”
“It was affordable for the quality”
“I'm a sucker for a good scent”
“Product is as advertised”
“are easy to install”
“Works fine”
“Works as designed”
“No issues or defects”
What buyers complain about
“Not true to size”
“The filter does not fit”
“Misinformation”
“sooooo cheap”
“And was flat not useable”
“when working overhead it was almost impossible to jam it in enough to clip the grill shut”
“very thin filter”
“Be gentle with plastic inside as it is very fragile”
Top return reasons
Common questions
- Is 24x30x1 air filter profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 20 tracked products. 90-day search growth is +59.9%. Flapen's verdict: Launch it (62/100).
- How competitive is the 24x30x1 air filter niche?
- 9 brands and 31 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in 24x30x1 air filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for 24x30x1 air filter peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the 24x30x1 air filter niche?
- Listings span $13.70–$101.09; the average listing price is $56.69 (sweet spot $15–$100). The average incumbent carries 12,123 reviews — the moat a new listing must climb.