Is 24x24x2 air filter profitable to sell on Amazon United States?

The niche generates $143K/yr across 15 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (48/100).

How competitive is the 24x24x2 air filter niche?

5 brands and 7 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the 24x24x2 air filter niche?

Listings span $37.74–$111.09; the average listing price is $65.59 (sweet spot $15–$100). The average incumbent carries 13,000 reviews — the moat a new listing must climb.

24x24x2 air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$65.59

avg listing price — sweet spot $15–$100

Price range

Great$37.74–$111.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.8%

90-day search growth — must beat 0% to launch

Market size

Okay$143K

$143K/yr · 17K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,999.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 24x24x2 air filter is a $143K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

24x24x2 air filter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $197K–$262K; units × avg price
Conversion rate: 12.6%
Avg BSR: #290
Page quality: 0%
Prime: 7%
Sponsored: 100%
Out of stock: 1.1%
Avg brand age: 67 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Filter King61%
Filterbuy27%
MANN+HUMMEL5%
Glasfloss4%
Nordic Pure3%

Top 24x24x2 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filter King 24x24x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$111.094.7★589 rev

Filter King 24x24x2 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$59.764.7★2,030 rev

Filterbuy 24x24x2 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.38 x 23.38 x 1.75)

Filterbuy$68.994.7★51,098 rev

Filterbuy 24x24x2 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.38 x 23.38 x 1.75)

Filterbuy$69.784.6★23,863 rev

Filter King 24x24x2 Air Filter (MERV 8) (5-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$49.544.7★961 rev

Newest

by launch date

MANN+HUMMEL 24x24x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12

MANN+HUMMEL$107.971 rev

2y ago

Filterbuy 24x24x2 Air Filter MERV 13 Optimal Smoke & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.38 x 23.38 x 1.75)

Filterbuy$55.1819,035 rev

3y ago

Filter King 24x24x2 Air Filter (MERV 8) (5-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$49.54961 rev

3y ago

Filter King 24x24x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$111.09589 rev

7y ago

Filter King 24x24x2 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.75 x 23.75 x 1.75)

Filter King$59.762,030 rev

7y ago

What buyers say about 24x24x2 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Works well good quality”

Value For Money17%

“Great price and a little less than other brands”

Filtration17%

“Filter”

Size-Overall17%

“Fit perfectly”

Strength17%

“Built sturdy and filters out all the dust, dirt and dander”

Top return reasons

Size-Overall79%

Filtration13%

Compatibility-Overall5%

Defective Material/Parts2%

Functionality-Overall2%

Measurement/Reading Accuracy2%

Common questions

Is 24x24x2 air filter profitable to sell on Amazon United States?: The niche generates $143K/yr across 15 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (48/100).
How competitive is the 24x24x2 air filter niche?: 5 brands and 7 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the 24x24x2 air filter niche?: Listings span $37.74–$111.09; the average listing price is $65.59 (sweet spot $15–$100). The average incumbent carries 13,000 reviews — the moat a new listing must climb.