24x24x1 air filter
Launch itA $2.4M/yr market growing +44.0% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 389K searches
Avg price
Incredible$45.67avg listing price — sweet spot $15–$100
Price range
Incredible$25.83–$78.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad32,463.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 24x24x1 air filter is a $2.4M/yr Amazon United States market (389K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
24x24x1 air filter market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $2.3M–$2.7M
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Filtrete55%
- Filterbuy27%
- Simply8%
- Filter King6%
- Colorfil2%
- Flanders2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +44.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Top 24x24x1 air filter search terms
- 24x24x1 air filter190K/yr
- air filter 24x24x136K/yr
- ac filter 24x24x118K/yr
- 24 x 24 x 1 air filters for home22K/yr
- 24x24x1 air filter 6 pack14K/yr
- air filters 24x24x112K/yr
- 24x24 air filter13K/yr
- 24 x 24 x 1 air filter9K/yr
- ac filters 24x24x19K/yr
- 24x24x18K/yr
Top 24x24x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filtrete 24x24x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 23.81x23.81x0.66 in)
Filtrete$31.774.7★160,547 rev
Filtrete 24x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 23.68 x 23.68 x 0.81 in)
Filtrete$25.834.8★57,731 rev
Filterbuy 24x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.38 x 23.38 x 0.75)
Filterbuy$38.184.6★3,196 rev
Filterbuy 24x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.38 x 23.38 x 0.75)
Filterbuy$46.544.7★51,098 rev
Simply 24x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.75x23.75x0.75) DUST Pet & Allergy Control
Simply$42.504.7★53,363 rev
Newest
by launch date
Colorfil 24x24x1 Air Filter (2-Pack) | Made in the USA | Color Changing | Remove Cat and Dog Odor | MERV 8 for Pet Hair Dander and Dust | 23.5x23.5x0.75 Exact Size
Colorfil$42.657,430 rev
Simply 24x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.75x23.75x0.75) DUST Pet & Allergy Control
Simply$42.5053,363 rev
Filter King 24x24x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 23.5 x .75)
Filter King$43.892,030 rev
Filter King 24x24x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 23.5 x .75)
Filter King$78.0545 rev
Filtrete 24x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 23.68 x 23.68 x 0.81 in)
Filtrete$73.0611,774 rev
Trending
90-day click momentumFilter King 24x24x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 23.5 x .75)
Filter King$78.054.7★
Filter King 24x24x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 23.5 x .75)
Filter King$43.894.7★
AAF Flanders EZ Flow II 24 in. H x 24 in. W x 1 in. D Fiberglass 4 MERV Air Filter
Flanders$49.004.6★
Filtrete 24x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters (Actual Size 23.68 x 23.68 x 0.81 in)
Filtrete$73.064.8★
Filtrete 24x24x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 23.81x23.81x0.66 in)
Filtrete$31.774.7★
What buyers say about 24x24x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing filters”
“Fits as it should”
“Affordable”
“are well made”
“it works great at doing exactly what is says it will do”
“feel like they clean the air better”
“easy to install”
“Better than big store”
“Perfect fit for my A/C unit”
“Convenient”
What buyers complain about
“It doesn't fit”
“the filter is flimsy”
“The size advertised is not the actual size”
“Quality sucks”
“Very difficult to slide into the furnace slot”
“will cost more”
“Pretty much stinks as I had to rig it to keep in”
“unfortunately they are not compatible with our HVAC”
“Flimsy as well”
“That said, they feel thin and a bit flimsy”
Top return reasons
Common questions
- Is 24x24x1 air filter profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 13 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Launch it (58/100).
- How competitive is the 24x24x1 air filter niche?
- 6 brands and 27 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 24x24x1 air filter?
- Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for 24x24x1 air filter peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 24x24x1 air filter niche?
- Listings span $25.83–$78.05; the average listing price is $45.67 (sweet spot $15–$100). The average incumbent carries 32,463 reviews — the moat a new listing must climb.