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23.5 X 23.5 X1 Air Conditioner Filter

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so 23.5 X 23.5 X1 Air Conditioner Filter is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$176K/yr40K searches / yr
90-day growth
+56.3%search demand this quarter
Competition
74%top-5 click share · 4 brands · 11 sellers

Flapen Score

23.5 X 23.5 X1 Air Conditioner Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 23.5 X 23.5 X1 Air Conditioner Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 23.5 X 23.5 X1 Air Conditioner Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 23.5 X 23.5 X1 Air Conditioner Filter 40K times last year and spent an estimated $176K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+56.3%
Conversion, latest week
8.8%
Market size, estimated
$176Ka year
Peak month
July2.1× the quietest month
Top search term
23.5x23.5x1 air filter18K searches a year

02 · Price

A sale here is worth $50.16.

Listings sell for $50.16 on average, from $30.70 to $87.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $50.16 that is $13K to $25K a year per listing.

Average price
$50.16inside the $15 to $100 sweet spot
Price range
$30.70–$87.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$13K–$25K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #133 within Furnace Parts & Accessories. It carries 15,007 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
1.1%
Average rank
#133in Furnace Parts & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
15,007per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top 23.5 X 23.5 X1 Air Conditioner Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$18K$35K$53K$70K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Filtrete40%
  • Filterbuy40%
  • Filter King16%
  • Simply4%
  • Open — no brand owns it (0%)

Demand

23.5 X 23.5 X1 Air Conditioner Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top 23.5 X 23.5 X1 Air Conditioner Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 23.5x23.5x1 air filter18K/yr
  • air filter 23.5x23.5x16K/yr
  • ac filter 23.5 x 23.5 x 14K/yr
  • furnace filters 23.5x23.5x14K/yr
  • 23.5x23.5x1 furnace filter3K/yr
  • 23.5 x 23.5 x1 air conditioner filter3K/yr
  • air filter 23.5 x 23.5 x 12K/yr

Reviews and returns

What reviews say buyers love and hate about 23.5 X 23.5 X1 Air Conditioner Filter

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Did not fit”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common 23.5 X 23.5 X1 Air Conditioner Filter questions

Answered from the same tracked data.