Is 22x24x1 air filter profitable to sell on Amazon United States?

The niche generates $106K/yr across 12 tracked products. 90-day search growth is +67.5%. Flapen's verdict: Skip it (49/100).

How competitive is the 22x24x1 air filter niche?

3 brands and 8 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 22x24x1 air filter?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.4%.

When does demand for 22x24x1 air filter peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the 22x24x1 air filter niche?

Listings span $30.90–$100.94; the average listing price is $50.52 (sweet spot $15–$100). The average incumbent carries 15,339 reviews — the moat a new listing must climb.

22x24x1 air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great$30.90–$100.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.52

avg listing price — sweet spot $15–$100

Growth

Great+67.5%

90-day search growth — must beat 0% to launch

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 29K searches

Review moat

Bad15,338.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 22x24x1 air filter is a $106K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

22x24x1 air filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $101K–$126K; units × avg price
Conversion rate: 7.1%
Avg BSR: #114
Page quality: 0%
Prime: 25%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 213 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Filter King41%
Filterbuy36%
Filtrete23%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +67.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top 22x24x1 air filter search terms

22x24x1 air filter16K/yr +60.2%8.4% conv.
air filter 22x24x16K/yr +62.7%6.1% conv.
22x24x1 furnace filter4K/yr +87.2%1.2% conv.
furnace filters 22x24x13K/yr +91.3%0.8% conv.

All search terms

Top 22x24x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filter King 22x24x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 21.5 x 23.5 x .75)

Filter King$43.764.6★3,373 rev

Filtrete 22x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 21.69 x 23.69 x 0.81 in)

Filtrete$47.374.6★627 rev

Filterbuy 22x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 21.50 x 23.50 x 0.75)

Filterbuy$46.114.7★622 rev

Filterbuy 22x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 21.50 x 23.50 x 0.75)

Filterbuy$65.684.7★51,098 rev

Filterbuy 22x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 21.50 x 23.50 x 0.75)

Filterbuy$30.904.6★68,921 rev

Newest

by launch date

Filtrete 22x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 21.69 x 23.69 x 0.81 in)

Filtrete$47.37627 rev

1y ago

Filtrete 22x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 21.69 x 23.69 x 0.81 in)

Filtrete$45.196,265 rev

1y ago

Filtrete 21.5x23.5x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 21.19 x 23.19 x 0.81 in)

Filtrete$43.546,265 rev

2y ago

Filter King 22x24x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 21.5 x 23.5 x .75)

Filter King$31.745 rev

7y ago

Filter King 22x24x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 21.5 x 23.5 x .75)

Filter King$100.94589 rev

7y ago

What buyers say about 22x24x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Perfect fit”

Filtration20%

“Good filters with a reasonable price”

Quality-Overall17%

“Overall, these filters offer great performance, reliable construction, and an easy installation experience”

Value For Money10%

“Great cost effective option”

Ease Of Use7%

“Convenient”

Advertised Vs Actual Product4%

“Does the job”

Spray/Flow4%

“Fit perfect easy to install good air flow”

Assembly/Installation2%

“are easy to install like any other filter”

Compatibility-Overall2%

“I also appreciated the compatibility”

What buyers complain about

Size-Overall67%

“Does not fit”

Value For Money11%

“Not what I expected for the price”

Quality-Overall11%

“Very low quality”

Material Quality11%

“Very low quality material”

Top return reasons

Size-Overall86%

Filtration8%

Compatibility-Overall4%

Value For Money1%

Defective Material/Parts1%

Product Condition0%

Strength0%

Thin0%

Quality-Overall0%

Mechanism Issues0%

Common questions

Is 22x24x1 air filter profitable to sell on Amazon United States?: The niche generates $106K/yr across 12 tracked products. 90-day search growth is +67.5%. Flapen's verdict: Skip it (49/100).
How competitive is the 22x24x1 air filter niche?: 3 brands and 8 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 22x24x1 air filter?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.4%.
When does demand for 22x24x1 air filter peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the 22x24x1 air filter niche?: Listings span $30.90–$100.94; the average listing price is $50.52 (sweet spot $15–$100). The average incumbent carries 15,339 reviews — the moat a new listing must climb.