Is 22x22x1 air filters profitable to sell on Amazon United States?

The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the 22x22x1 air filters niche?

6 brands and 13 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 22x22x1 air filters?

Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.

When does demand for 22x22x1 air filters peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the 22x22x1 air filters niche?

Listings span $15.95–$92.67; the average listing price is $48.52 (sweet spot $15–$100). The average incumbent carries 19,106 reviews — the moat a new listing must climb.

22x22x1 air filters

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$15.95–$92.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.52

avg listing price — sweet spot $15–$100

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$140K

$140K/yr · 23K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,105.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 22x22x1 air filters is a $140K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

22x22x1 air filters market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $146K–$194K; units × avg price
Conversion rate: 12.4%
Avg BSR: #282
Page quality: 0%
Prime: 38%
Sponsored: 69%
Out of stock: 0.4%
Avg brand age: 78 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Filterbuy36%
Filtrete25%
Filter King21%
Simply14%
Glasfloss3%
PRO SOURCE1%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +37.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top 22x22x1 air filters search terms

22x22x1 air filters16K/yr +39.4%10.7% conv.
air filter 22x22x14K/yr +33.9%11.6% conv.
22x22 air filter3K/yr +32.7%9.1% conv.

All search terms

Top 22x22x1 air filters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 22x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 21.50 x 21.50 x 0.75)

Filterbuy$47.944.7★306 rev

Filtrete 22x22x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 21.69 x 21.69 x 0.81 in)

Filtrete$41.614.7★6,265 rev

Filter King 22x22x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 21.5 x 21.5 x .75)

Filter King$56.744.7★2,030 rev

Filtrete 22x22x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6 Pack (Actual Size 21.69x21.69x0.81 in)

Filtrete$75.664.8★11,774 rev

Simply 22x22x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 21.87x21.87x0.75) DUST Pet & Allergy Control

Simply$30.024.6★5,182 rev

Newest

by launch date

Pro - Source 22x22x1 Pleated Air Filter Wire-Backed Pleated MERV 8 Synthetic Paperboard Frame 300 FPM 1000 CFM Use with Any Unit

PRO SOURCE$15.951 rev

11mo ago

Filtrete 22x22x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 21.69 x 21.69 x 0.81 in)

Filtrete$41.616,265 rev

2y ago

22x22x1 Fiberglass Air Filters 6-Pack AC & Furnace Glasfloss

Glasfloss$43.96808 rev

3y ago

Simply 22x22x1 Air Filter Merv 8 6 Pack Furnace Air Filter for HVAC (Actual Size: 21.75x21.75x0.75) DUST Pet & Allergy Control

Simply$55.2053,363 rev

4y ago

Simply 20x22x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x21.75x0.75) DUST Pet & Allergy Control

Simply$42.3153,363 rev

4y ago

What buyers say about 22x22x1 air filters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Good quality”

Size-Overall25%

“Perfect size for my air return”

Filtration13%

“The filters are sturdy and built well”

What buyers complain about

Size-Overall38%

“Actual Size: 19.50 x 21.50 x 0.75 that 1/4 inch difference is too High”

Filtration25%

“This is an awkward size filter”

Value For Money13%

“the price just keeps going up”

Ease Of Use13%

“Unable to use”

Top return reasons

Size-Overall84%

Filtration7%

Compatibility-Overall5%

Value For Money1%

Functionality-Overall1%

Product Condition0%

Assembly/Installation0%

Advertised Vs Actual Product0%

Adhesion/Stickiness0%

Defective Material/Parts0%

Common questions

Is 22x22x1 air filters profitable to sell on Amazon United States?: The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the 22x22x1 air filters niche?: 6 brands and 13 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in 22x22x1 air filters?: Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.
When does demand for 22x22x1 air filters peak?: Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the 22x22x1 air filters niche?: Listings span $15.95–$92.67; the average listing price is $48.52 (sweet spot $15–$100). The average incumbent carries 19,106 reviews — the moat a new listing must climb.