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21x22x1 Air Filter

Fail

The top 5 brands take 100% of clicks, so 21x22x1 Air Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$40K/yr23K searches / yr
90-day growth
+65.5%search demand this quarter
Competition
82%top-5 click share · 4 brands · 8 sellers

Flapen Score

21x22x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 21x22x1 Air Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21x22x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 21x22x1 Air Filter 23K times last year and spent an estimated $40K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+65.5%
Conversion, latest week
3.2%
Market size, estimated
$40Ka year
Top search term
21x22x1 air filter11K searches a year

02 · Price

A sale here is worth $52.96.

Listings sell for $52.96 on average, from $39.11 to $71.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $52.96 that is $5K to $13K a year per listing.

Average price
$52.96inside the $15 to $100 sweet spot
Price range
$39.11–$71.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Furnace Parts & Accessories. It carries 20,867 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
0.0%
Average rank
#173in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
20,867per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top 21x22x1 Air Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Filterbuy50%
  • Filtrete31%
  • Filter King14%
  • Simply5%

Search terms

Top 21x22x1 Air Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 21x22x1 air filter11K/yr
  • air filter 21x22x16K/yr
  • 21x22x1 furnace filter3K/yr
  • furnace filters 21x22x13K/yr

Reviews and returns

What reviews say buyers love and hate about 21x22x1 Air Filter

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Filtration”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Actual Size: 19.50 x 21.50 x 0.75 that 1/4 inch difference is too High”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 21x22x1 Air Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data