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21x21x1 Air Filter

Maybe

Prices already span $26.30–$80.70, with room to position. But the top 5 brands take 100% of clicks, so 21x21x1 Air Filter is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$348K/yr73K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
77%top-5 click share · 3 brands · 6 sellers

Flapen Score

21x21x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 21x21x1 Air Filter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21x21x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 21x21x1 Air Filter 73K times last year and spent an estimated $348K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
8.8%
Market size, estimated
$348Ka year
Peak month
July1.8× the quietest month
Top search term
21x21x1 air filter36K searches a year

02 · Price

A sale here is worth $54.08.

Listings sell for $54.08 on average, from $26.30 to $80.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $54.08 that is $27K to $41K a year per listing.

Average price
$54.08inside the $15 to $100 sweet spot
Price range
$26.30–$80.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$27K–$41K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #278 within Furnace Parts & Accessories. It carries 2,244 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#278in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,244per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top 21x21x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$35K$70K$104K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Filtrete49%
  • Aerostar38%
  • Filter King13%
  • Open — no brand owns it (0%)

Demand

21x21x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 21x21x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 21x21x1 air filter36K/yr
  • ac filter 21x21x112K/yr
  • air filter 21x21x112K/yr
  • 21 x 21 x 1 air filter6K/yr
  • 21x21x1 furnace filter4K/yr
  • furnace filters 21x21x14K/yr

Reviews and returns

What reviews say buyers love and hate about 21x21x1 Air Filter

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
1.6%of orders come back
“Not sturdy enough tends to sag”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 21x21x1 Air Filter questions

Answered from the same tracked data.