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21x21x1 Air Filter

Maybe

Prices already span $26.30–$80.70, with room to position. But the top 5 brands take 100% of clicks, so 21x21x1 Air Filter is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$348K/yr73K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
77%top-5 click share · 3 brands · 6 sellers

Flapen Score

21x21x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 21x21x1 Air Filter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21x21x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 21x21x1 Air Filter 73K times last year and spent an estimated $348K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
8.8%
Market size, estimated
$348Ka year
Peak month
July1.8× the quietest month
Top search term
21x21x1 air filter36K searches a year

02 · Price

A sale here is worth $54.08.

Listings sell for $54.08 on average, from $26.30 to $80.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $54.08 that is $27K to $41K a year per listing.

Average price
$54.08inside the $15 to $100 sweet spot
Price range
$26.30–$80.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$27K–$41K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #278 within Furnace Parts & Accessories. It carries 2,244 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#278in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,244per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top 21x21x1 Air Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$35K$70K$104K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Filtrete49%
  • Aerostar38%
  • Filter King13%
  • Open — no brand owns it (0%)

Demand

21x21x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 21x21x1 Air Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 21x21x1 air filter36K/yr
  • ac filter 21x21x112K/yr
  • air filter 21x21x112K/yr
  • 21 x 21 x 1 air filter6K/yr
  • 21x21x1 furnace filter4K/yr
  • furnace filters 21x21x14K/yr

Reviews and returns

What reviews say buyers love and hate about 21x21x1 Air Filter

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
1.6%of orders come back
“Not sturdy enough tends to sag”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 21x21x1 Air Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data