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213 Air Filter Replacement

Fail

Shoppers spend only $88K a year here, so 213 Air Filter Replacement is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$88K/yr14K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
71%top-5 click share · 10 brands · 30 sellers

Flapen Score

213 Air Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, 213 Air Filter Replacement is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 213 Air Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for 213 Air Filter Replacement 14K times last year and spent an estimated $88K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
8.1%
Market size, estimated
$88Ka year
Peak month
July1.3× the quietest month
Top search term
213 air filter replacement10K searches a year

02 · Price

A sale here is worth $78.09.

Listings sell for $78.09 on average, from $39.60 to $209.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $78.09 that is $0 to $8K a year per listing.

Average price
$78.09inside the $15 to $100 sweet spot
Price range
$39.60–$209.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #318 within Furnace Parts & Accessories. It carries 4,882 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
12.3%
Average rank
#318in Furnace Parts & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,882per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top 213 Air Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

30

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Aprilaire48%
  • UNIREACH16%
  • soulmate9%
  • VOYAR8%
  • Tyanniel5%
  • VELNOR4%
  • Open — no brand owns it (4 brands, 11%)

Demand

213 Air Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Holiday '25Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about 213 Air Filter Replacement

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“not exactly 100% The filter fits / works”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 213 Air Filter Replacement questions

Answered from the same tracked data.